The Influence of Information Overload on the Development of Trust and Purchase Intention Based on Online Product Reviews in a Mobile vs. Web Environment: A Research Proposal

Information overload has been studied extensively by decision science researchers, particularly in the context of task-based optimization decisions. Media selection research has similarly investigated the extent to which task characteristics influence media choice and use. This paper outlines a proposed study, which would compare the effectiveness of web-based online product review systems in facilitation trust and purchase intention to those of mobile product review systems. We propose that since web-based systems are more effective in fostering focus and are less prone to navigation frustration, information overload is less likely influence the extent to which a consumer trusts an online product review

Online Word-Of-Mouth and Mobile Product Reviews:An Experimental Investigation of the Mediating Role of Mobile Self Efficacy

Online word-of-mouth (WOM) has been studied extensively by electronic commerce researchers, particularly in the realm of online product reviews. As mobile computing becomes more and more common, difference in navigation and the ability to foster focus may lead to changes in the way in which consumers read and react to mobile product reviews compared to online reviews. We use research related to mobile computing limitations, Mobile Self Efficacy and information overload to outlines a study in which two common online review outcomes, trust in the review and purchase intention are evaluated in a mobile environment

Reputational change among managers

The purpose of this study is to examine and extend research on the burgeoning area of a manager's reputation. Not only is current theory still being developed regarding how a reputation is formed, but even less is known about whether and how a manager's reputation could change. Building upon current theory, this study is one of the first to examine whether managers are able to change their reputations by altering their observable actions. Such actions are a way of "signaling" to their audience that change is occurring. In turn, this study proposes that an audience will reassess the focal-manager in question, assigning a new reputation to the manager based upon these observable changes. First, a theoretical foundation for reputation is offered, and hypotheses developed. Next, the methodology is explained and the results of the change of the reputation of the focal-managers are described. Finally, a discussion of the findings and how they contribute to the field, practical applications, limitations, and future research directions for the field are presented