The Influence of Information Overload on the Development of Trust and Purchase Intention Based on Online Product Reviews in a Mobile vs. Web Environment: A Research Proposal
Information overload has been studied extensively by decision science researchers, particularly in the context of task-based optimization decisions. Media selection research has similarly investigated the extent to which task characteristics influence media choice and use. This paper outlines a proposed study, which would compare the effectiveness of web-based online product review systems in facilitation trust and purchase intention to those of mobile product review systems. We propose that since web-based systems are more effective in fostering focus and are less prone to navigation frustration, information overload is less likely influence the extent to which a consumer trusts an online product review
