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23 research outputs found
Korean consumer perspectives on social media advertising and intention to join brand pages
Author
Ducoffe R. H.
eMarketer
+7 more
eMarketer
Hoffman D.
Korgaonkar P. K.
Laroche M.
Netizen Profile Research
Ridings C.
Zanot E.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author
Alwitt L.F.
Bauer R.A.
+24 more
Burgi M.
Cuneen J.
Ducoffe R.H.
Greyser S.
Haley R.I.
Keown C.
Lee W.
Lefton T.
Lutz R.J.
Martenson R.
Mittal B.
Méndez H.Y.
O'Donohoe S.
Pope N.
Ramaprasad J.
Shavitt S.
Shilbury D.
Stern B.L.
Stern B.L.
Stotlar D.
Tom G.
Zandpour F.
Zanot E.
Zanot E.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Wishful Thinking or Hard Core Hostility? Viewers' Support for a Reduction in Television Advertising
Author
Aaker D.
Anderson R.
+14 more
Beatson R.
Crane F. G.
Day D.
Ethrenberg A.
Foxall G.
Gendall P.
Haller T.
Janet Hoek
Juster T.
Philip Gendall
Pickering J.
Schlinger M. J.
Wells W.
Zanot E.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?
Author
AdReaction
Bagliano C.
+35 more
Barnes S. B.
Bauer R. A.
Cheng K.
Elnora W. Stuart
Faruk Tanyel
Gao Y.
Geraci J. C.
Greyser S. A.
Haller T. F.
Hollander S. C.
Jan Griffin
Koss-Feder L.
Krugman H. E.
Lafayette J.
McKenzie R. B.
Mittal B.
Morton L. P.
Nakashima R.
National Center for Educational Statistics
Neuborne E.
Pitta D.
Ranchhod A.
Reisenwitz T. H.
Sass E.
Shavitt S.
Smith K. T.
Speck P. S.
Taylor W.
Thau R.
Van der Beemt A
Wolburg J. M.
Wolin L. D.
Yang K. C. C.
Zanot E.
Zanot E. J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
A Nationwide Survey of Advertising Students' Attitudes about Advertising
Author
Andrews Craig
Bauer Raymond A.
+16 more
Beard Fred
Calfee John E.
Engebretson Joan
Haller Thomas F.
Hanas Jim
Kreshel Peggy J.
Larkin Ernest F.
Maciejewski Jeffrey J.
McCorkle D. E.
Muehling Darrel D.
Murphy Kevin R.
Reid L.
Sandage C.H.
Shavitt Sharon
Wolburg Joyce
Zanot Eric
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Advertising Self-Regulation: True Purpose and Limits
Author
Balate Eric
Boddewyn J. J.
+31 more
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Burleton Eric
Carman J. M.
ECLG (European Consumer Law Group)
Feldman L. P.
Garvin D. A.
Grumbly Th. P.
Gupta A. K.
Harris R. G.
Hirschman A. O.
Hondius E. H.
ICC (International Chamber of Commerce)
Jean J. Boddewyn
Jones T. T.
LaBarbera P. A.
LaBarbera P. A.
Levin H. J.
Maitland Ian
Miracle G. E.
Moyer M. S.
Neelankavil J. P.
Ogilvy and Mather
Oliver Daniel
Rijkens Rein
Streeck Wolfgang
Thomson Peter
Wyckham R. G.
Zanot E. J.
Zanot E. J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions
Author
Barnes M.
Bartos R.
+17 more
Bartos R.
Chappel B.
Cheles-Miller P.
Dawson J. A.
Good Housekeeping
Haller T.F.
Lysonski S.
Mazis M. A.
Pollay R.W.
Richard W. Pollay
Scheibe C.
Sexton D. E.
Silverstein A. J.
Steven Lysonski
Venkatesan M.
Whipple T. W.
Zanot E.J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance
Author
Berger I.E.
Clancey M.
+20 more
Danaher P.J.
Dhalla N.K.
Duncan T.
Fioravante P.L.
Gildea R.L.
Grahn J.L.
Kaplan B.M.
Kaushik Mandal
Kent R.J.
Kumar N.
Lafferty B.A.
Mohr L.A.
Owen C.L.
Preston L.
RSW.
Schultz D.
Sujata Banerjee
Tan S.J.
Webster F.E.
Zanot E.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Advertising Clearance Practices of Radio Stations: A Model of Advertising Self-Regulation
Author
Armstrong Gary M.
Avery M. Abernethy
+17 more
Colford Steven W.
Freeman Laurie
Gordon Richard L.
Hill Ronald Paul
LaBarbera Priscilla A.
Linton Bruce A.
Linton Bruce A.
Maddox Lynda M.
Miracle Gorden E.
Rogers Martha
Rotfeld Herbert J.
Rotfeld Herbert J.
Rotfeld Herbert J.
Rotfeld Herbert J.
Wicks Jan LeBlanc
Wyckham Robert G.
Zanot Eric J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Cadbury and a Road Not Taken: Contestation Over Board Design and Development of UK Corporate Governance
Author
A Cadbury
A Ebrahim
+89 more
A G Puxty
A Keay
A Mitchell
A Zattoni
B Montgomery
B R Cheffins
Becht
Brunsden O&apos
C Marquis
C R Hinings
Cadbury
Consider Zanot
Cuervo-Cazurra Aguilera
D Higgs
D J Cooper
D Katelouzou
D Nordberg
D P Forbes
D Walker
Donald Nordberg
Dorado
E J Zajac
E J Zanot
Ebrahim
F Bruni
Frc
Frc
Frc
G D Carnegie
Green
Green
Green
Green
Greenwood
H Rao
Higgs
Hinings
Huber Soin
Ibid
Ibid
Ibid
Ibid
J Battilana
J Charkham
J Charkham
J Cousins
J Fear
J Kay
J Lok
J Winter
K Soin
L F Spira
Llewellyn Bruni
Lok
Lounsbury Glynn
M A Glynn
M Becht
M C Suchman
M Goranova
Nasdaq
Nicholson
Nicholson
O Green
Ocasio
P H Thornton
P J Dimaggio
P J Dimaggio
Powell Dimaggio
Pra Fca
Puxty
Puxty
R Greenwood
R Greenwood
R K Mitchell
R Suddaby
R V Aguilera
R V Aguilera
S E Beatty
S E Green
S E Green
S Mcphilemy
S O&apos
See Cooper
See Green
See Kerr
See Marquis
Slinn Spira
Thornton
W Ocasio
Publication venue
'Elsevier BV'
Publication date
01/01/2017
Field of study
No full text
Crossref
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