SHIFT OF CUSTOMERS’ VISITS TO FARMER MARKETS IN BELGRADE

Because of biological and physiological characteristics of products being sold at farmer markets, customers are forced to more frequent purchases compared to the other goods. In Belgrade, traditionally consumer visits farmer markets on weekend days. The basic question is what behavior patterns are nowadays regarding to this traditional purchasing days. Additionally, important is to know how farmers markets are important as a source of fresh fruits and vegetables. Research is conducted using a questionnaire with an aim to determine behavior pattern determination of farmer markets’ customers in Belgrade. The research results show that traditional structure of customers’ visits on weekends has been changed. Farmer market is still important for purchasing fresh fruit and vegetables. Frequency of visits is correlated with quantities bought per visit. Dynamics of customer visits is driven by more practical and less with traditional reasons, is treated as benchmark of farmer markets’ development as alternative food networks (AFN) medium

RELEVANCE OF DIVIDEND POLICY FOR FOOD INDUSTRY CORPORATIONS IN SERBIA

The subject of this paper is to analyze dividend policy of ten representative companies in the food industry sector. In the conditions of limited and expensive sources of financing, as a significant alternative to borrowing stands the stock market. In business of domestic corporations, however, the issue of new shares represents a rare event. A very important factor for future development of the primary equity market is an increase in volume of trading on the „asleep“ secondary market. Lack of demand and falling trading volume prevents the growth of share prices, and thus the possibility of realizing capital gains from their sale. In such circumstances, the main reason of investment in shares can be dividend yield. The goal of this paper is to analyze the opportunities and to provide guidelines in formulating effective dividend policies in order to attract certain groups of shareholders, among which the most important are institutional investors, which in their portfolios do not usually hold more than a few percent of the shares of individual companies