Analisis komoditas unggulan agribisnis dan pengembangannya pada sentra produksi Kota Sungai Penuh

This study aims to determine the selected agribusiness commodities to be developed and analyze the production and marketing for current and future conditions. The Simple Additive Weighting (SAW) model is used to determine the only things of agribusiness, while the analysis of production and marketing development uses a qualitative descriptive analysis model. The results showed that the selected superior commodities were Chili with the first rank, Coffee in the second rank, Cinnamon in the third rank, and Potato in the fourth rank. Production and marketing conditions now show no increase in added value and the role of cooperatives. Production and marketing in the future that is desired must increase added value and market control through cooperatives.

THE EFFECT OF E-VOUCHER AND DELIVERY RATE TOWARD FOOD PURCHASING DECISIONS VIA GRAB FOOD : (Case study on students of Muhammadiyah Jambi University)

This research aims to analyze the effect of e-voucher and delivery rates toward food purchasing decisions of service users via Grab food. The analysis model used in this research was the multiple regression model. The respondents of this research are the students of the Muhammadiyah Jambi University. The result showed a significant influence between e-voucher and delivery rate provided by Grabfood toward food purchasing decisions of their users

Penentuan industri kecil pangan unggulan dengan metode SAW dan dampaknya terhadap daya serap tenaga kerja di Kota Jambi

Small and Medium Industry (SMI) have an important role in economic development to increase the value of products and providing employment as an industry. The purposes of this research are to determine the leading sector of food small-industry in Jambi City, and to measure the contribution rate of it in absorb labors within the city. The result showed that in Jambi City, the leading sector of food small-industry was a group of nut-processing industry and plantation product-processing industry. That leading sector contributed 18.65 percent to the absorption of labor.

Development on the leading small and medium-sized industry (SMI): food industry in Jambi Province

The objectives of this research are: 1). to analyze the factors which determine the production of leading small-medium food industry, 2). to analyze the effect of leading small-medium food industry production towards community income. The analysis models used are simultaneous equation model (ESM) and simple regression. The research results show that the determining factors on the production of leading small-medium food industry are investment, production capacity, labor, sales, and the utilization of technology simultaneously. However, individually, the sales have significant influence on the production of leading small-medium food industry in which determined by promotion and market share. In addition, the influence of leading small-medium food industry is very significant on community income with a contribution of 59.54%. The amount of public income in the leading small-medium food industry is IDR 1.5 million for a single production period of 1.5 months or approximately IDR 1 million per month

Strategy in developing priority craft industry by using SAWSWOT Model in Jambi Province

This study aims to determine the quality creative craft industry to be developed and to formulate a strategy for developing these priority creative industries. The analytical model used to determine the priority creative craft industry is the SAW (Simple Additive Weighting) model. The SAWSWOT model is used to formulate the priority creative industry development strategy. The result of the study shows that the batik industry has been selected as a priority creative craft industry. At the same time, the strategies that can be used to develop the batik industry are increasing IT mastery by management staff, workforce skills, using Jambi batik design applications, and marketing through E-Commerce