Influence Of Brand Image And Word Of Mouth Communication On Purchase Decision In Tiktok Shop

Since customers may have different views of your brand, it is important to strive to maintain a consistent brand image. Companies spend a lot of time planning brand personality, voice and brand positioning in the market. All of these help customers interact with your brand and perceive your brand, and ultimately form a brand image. Some of the power of e-commerce also involves the promotion of brand image. One of the powers of marketing products is word of mouth. Because of this power, people will automatically get testimony from real buyers and use the product itself. Most people believe in his marketing strategy. This study examines the influence of brand image and word of mouth communication on product purchasing decisions for consumers through Tiktok shop. The data used in this study were obtained from a questionnaire made using google form. with the number of respondents as many as 89 people. Where the method that use in this study is descriptive analysis method based on the google form data that we collected. The respondens consist of students, lecture, worker, housekeeper and etc. They came form different age, work, envirotment and experiences of using the Tiktok app.Keywords: Tiktok shop, brand image, word of mouth, advertisement, buying decision

EFFECTIVENESS OF DIGITAL STRATEGIC BRANDING FOR MSMEs USING TIKTOK

Brands play an important role in corporate identity and internal image formation people's minds. What's more, we are currently living in the digital age. The emergence of technology boosts MSME activities Enterprise (MSME), including brand building. But the problem is the lack of awareness MSMEs are building a brand, and only a few MSMEs in Indonesia are using digital media. Therefore, it is hoped that small and medium enterprises can increase brand awareness and be able to Accommodating the maximum use of internet media, enabling MSME brands to international market. From the existing problems, it is necessary to discuss the basic concept Small, medium and micro brands, barriers to implementation of small, medium and micro brands, the main key to construction Branding in the digital era, and strategies for building MSME brands. This study uses Qualitative descriptive method, literature study through related books, Journal and Website. The survey results show that the brand strategy is very Implementation is important for the progress and existence of MSMEs Internet media can promote to implement brand strategies

Menumbuhkan Jiwa Wirausaha Kawula Mudadi Era Milenial Melalui Pendekatan Inside-out

The potential for development and development of an entrepreneurial spirit in theyounger generation is still not optimal. This is because the level of education of mostaudiences is high school (SMA) who have never received debriefing about entrepreneurship.The aim of community service is to see the students' abilities for themselves through selfconcept,entrepreneurial interest, entrepreneurial traits, own skills, abilities and backgroundthat determine what type of business will be pioneered. Then there needs to be an effort tofoster an entrepreneurial spirit through an inside-out approach. Inside-out approach. TheInside-out approach means initiating something (including making changes) from yourself,not from outside parties. The variables used are self-concept, entrepreneurial interest andentrepreneurial characteristics. Data were obtained through pretest and post testquestionnaires distributed to students. The results show Pretest is done on the variables ofself-concept, entrepreneurial interest and entrepreneurial characteristics. The results ofpretest-variable business interests showed an average of 65.08%. Based on scoreinterpretation criteria, it can be concluded that students' self-concept towardsentrepreneurship is strong. The pretestminate results of entrepreneurship show an average of90.08%. Based on the score interpretation criteria, it was concluded that students'entrepreneurial interest in entrepreneurship was very strong. Post test results onentrepreneurship shows an average of 91.52%. Based on the score interpretation criteria, itwas concluded that students' entrepreneurial interest in entrepreneurship was very strong. Theresults of the pre test entrepreneurial characteristics show that the average of Nikai is 77.26%.The post test results showed an average value of 77.78%. Based on the interpretation criteriathe score is concluded that the characteristics of students' entrepreneurship towardsentrepreneurs are strong. The results of the post test did not show results that were notsignificantly different from the results of the pre-test. The inside-out approach is a reflectionof the attitude of proactivity, which is to make oneself as a person who is empowered (at thesame time responsible) in creating a positive influence on the surrounding environment. Thisinside-out approach is very good in developing students personally to become independententrepreneurs in the future