Analysis of the Chinese provincial air transportation network

The air transportation system is of a great impact on the economy and globalization of a country. In this paper, we analyze the Chinese air transportation network (ATN) from a provincial perspective via the complex network framework, where all airports located in one province are abstracted as a single node and flights between two provinces are denoted by a link. The results show that the network exhibits small-world property, homogeneous structure and disassortative mixing. The variation of the flight flow within 24 h is investigated and an obvious tide phenomenon is found in the dynamics of Chinese provincial ATN for high output level of tertiary industry. Our work will offer a novel approach for understanding the characteristic of the Chinese air transportation network.Peer ReviewedPostprint (author's final draft

Exploring Digital Nudging on Customer Emotions and Attitudes: Implications for Socially Responsible Consumption Behavior in the Cosmetics Field

Trending in online shopping, businesses frequently employ digital nudging to stimulate consumer purchases. These mechanisms include monetary incentives, such as providing discount information; messenger effect, harnessing the power of opinion leaders to guide consumer purchasing decisions. However, past research has predominantly focused on whether consumer behavior changes, while omitting the emotional and attitudinal factors that drive these changes. In today\u27s society, there is a strong focus on appearance, leading to the widespread use of beauty products. Regrettably, these products pose a certain environmental threat, sparking concerns about social responsibility. Therefore, this study is grounded in social contagion theory and aims to investigate the positive or negative emotions and attitudes that consumers may develop under the influence of digital nudging. Additionally, we will explore how these emotions and attitudes affect subsequent socially responsible consumer behavior. We plan to combine quantitative and qualitative research methods to gain a deeper understanding of the fundamental reasons shaping consumer behavior, which may be related to product characteristics or marketing strategies. This research will aid future businesses in making more informed choices when crafting marketing plans