2,602 research outputs found
Antecedants of Relationship Functions in Industrial Markets: A Cross National Comparison
Nonlinear Young integrals via fractional calculus
For H\"older continuous functions and , we define
nonlinear integral via fractional calculus. This
nonlinear integral arises naturally in the Feynman-Kac formula for stochastic
heat equations with random coefficients. We also define iterated nonlinear
integrals.Comment: arXiv admin note: substantial text overlap with arXiv:1404.758
Why happy shoppers don't stop and think
This paper discusses findings from observational research of grocery shopping. Videographic analysis via qualitative research techniques reveals that consumers who display less emotion tend to be more positive about the experience and have shorter shopping visits. Whereas those who display distinct emotional responses tend to reveal negative reactions and result in taking longer to make a decision. Four categories of consumer decision behaviour for grocery products are suggested as a result of this research and as a discussion point for further investigations into this specific topic
Individualised reflexivity and corporate social responsibility: perspectives on the consumer
In times of need are there more reasons to be green?
There is concern that consumers may have turned their backs on Ethical and Socially Responsible (E&SR) products in response to the Global Financial Crisis (GFC). This paper reviews secondary data on consumers changes in E&SR purchasing as a result of the GFC, comparing it to the discourse of ten focus groups conducted immediately before and during the downturn. Our findings show that there has been little behaviour change in response to the downturn; E&SR products are perceived as more costly, consumer purchase decisions are primarily driven by cost rather than E&SR concerns, and consumers continue to purchase E&SR products that provide financial value
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