PEMBERDAYAAN MASYARAKAT MATRILINEAL DALAM UPAYA MENINGKATKAN KUNJUNGAN IBU HAMIL

West Sumatra Province is one of the provinces with coverage of pregnant women visiting (K4) only reaching 73%. This condition needs to be considered considering that the maternal health program is a priority program in health. Tanah Datar Regency has the lowest K4 coverage and tends to decline in the last three years. The results of observations of servants in Sungayang village showed that the low coverage of K4 was caused by the inability of pregnant women to decide for themselves when to visit health care facilities, ignorance and also the lack of support from family and community. The results of interviews with several community leaders, it is known that public support for the health of pregnant women is less than optimal. The solution offered is the development of matrilineal community participation through empowerment and participation. The results of this community service are in the form of published articles in the Abdimas journal, training modules, and increasing knowledge of community groups about the management of pregnant wome

Pengaruh Perilaku Menyimpang Terhadap Pembentukan Citra Aplikasi Kencan Tinder di Mata Konsumen

The massive growth of online dating application fascinates anyone who have an interest to make acquaintances and find partner especially for young people. However, there are negative effects of using online dating application, among others are sexual harassment, identity fraud, rape, and even murder. The study aims to discover the effects of deviant behavior toward image building of Tinder dating application in the eyes of the consumers. The theories used in the study were communication theory, corporate communication, deviant behavior, image and new media. Indicator of X variable in the study was deviant behavior category which had three dimensions namely nonconform action, antisocial action, and criminal action. Meanwhile the indicator for Y variable in the study was individual image toward stimulant which had four dimensions namely perception, cognitive, motivation, and attitude. The study used quantitative method in which questionnaires were randomly distributed to 100 respondents. The result of the study is deviant behavior has strong, negative and significant effects toward the image building of application in the eyes of consumers