What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan

Examining the business venture success of restaurants: the role of innovation capability as a mediator

This research examines successful entrepreneurial practices of small and medium restaurants in Malaysia, which includes aspects of start-up planning, financial support, networking, family support, and government support. It also investigates the mediating role of innovation capability on successful entrepreneurial practices. Purposive sampling technique was used to collect data from 390 restaurant business owners through a mailed structured questionnaire. Structural equation modeling involving SmartPLS 3.0 and SPSS 20 software were used to analyse the data and to test the hypotheses. It shows that only start-up planning, networking and innovation capacity were supported, whereas financial support, family support and government support were not supported. Results revealed that innovation capability is a significant intervening variable on the relationship between start-up planning and business venture success, as well as the relationship between networking and business venture success. The study provides practical implications to restaurant owners to actively evaluate the existing resources for better decision making

Understanding Customer Satisfaction of Internet Banking: A Case Study In Malacca

AbstractThe banking industry has been rapidly developing the use of Internet banking as an efficient and viable tool to create customer value. It is one of the popular services offered by the traditional banks to provide speedier and reliable services to online users. With the rapid development of computer technology as a commercial too Internet banking can be used to attract more customers to perform banking transactions in related banks. However, the main problem of Internet banking faced by the providers is that a large number of the banks’ customers are not willing to use the Internet banking services offered. This happened due to the services offered through Internet banking have yet to satisfy their customers. Customer satisfaction is an important factor to help banks to sustain competitive advantages. Therefore, the purpose of this research is to search and examine the factors which influence customer satisfaction towards Internet banking. The five factors which can influence customer satisfaction toward Internet banking include service quality, web design and content, security and privacy, convenience and speed. With the use of a questionnaire survey, 200 working adults participated in this study have provided valuable feedback and responses pertaining to the above factors that influence customers’ decision to do Internet Banking. The results of this research showed that web design and content, convenience and speed are closely linked to customer satisfaction toward Internet banking. Or … The results of this research showed that web design and content, convenience and speed are the top three factors that influence customer satisfaction toward Internet Banking

An Empirical Study on Factors Affecting Organizational Commitment among Generation X

AbstractThe biggest challenge faced by organizations is the changes in workers’ work attitudes and behaviors. Thus this study aims to determine the factors affecting the Generation X employees’ organizational commitment. 300 Generation X workers participated in this study. Partial least squares (PLS), was employed to examine the structural model and the measurement model for the constructs. Findings of this study reveal that training and development, organizational justice, task orientation, knowledge sharing and compensation and incentives are significantly affecting Generation X workers’ organizational commitment. This study has suggested some recommendations and opens way for future research

How job stress happens among bank tellers in Cambodia

In the professional activity of a bank teller, the palette of emotional states is extremely large, but the dominant state is the state of emotional tension, which depends on the nature of the performed actions, professional experience and motivation of the employee. This study examines the consequences of occupational stress on employee motivation and job satisfaction across different organizational contexts. It focuses on the role conflict, supervisor support, work-family conflict, and job stress experienced by bank tellers in Cambodia. Data were collected from a sample of 649 tellers working in various Cambodian banks using the snowball sampling technique. The results show that role conflict and supervisor support have a significant impact on work-family conflict, which in turn affects the levels of workplace stress experienced by tellers. Role conflict is identified as the primary factor contributing to occupational stress. The study suggests that banks should address inter-role conflicts among tellers to reduce stress levels and promote a more efficient workplace atmosphere

Online Purchase Intention: A Study Among Gen X in Malaysia

In recent years, changes in the commercial sector, combined with the increasing popularity of the Internet, have made Malaysian businesses increasingly conscious of the relevance of E-business in establishing a competitive edge in the worldwide market. As a result, knowing the elements that drive online purchase intention could help marketers create more effective marketing techniques for specific categories. Trust, product and service quality, customer satisfaction, and delivery speed are the four characteristics that influence online purchase intention in this study. According to 203 Generation X respondents, three characteristics had a significant impact on online purchase intention. The only exception was the product and service quality. The data and information acquired in this study will aid researchers, online platform developers, financial institutions, marketers, and the government because we will be able to examine and understand the elements that encourage Gen X in Malaysia to purchase online

Financial Literacy: The Influencing Factors Among Youth

Malaysia, like all other countries throughout the world, became a victim of the COVID 19 epidemic. Based on the Malaysia's Insolvency Department 2021 statistical data, the alarming increase of individual bankruptcy cases were caused by failure to pay personal loans, instalment purchases, and credit card debt especially amongst youth. This is concerning because it implies that young Malaysians are still oblivious to their financial circumstances. Hence, the goal of this research is to investigate the level of financial literacy among youth, as well as the relationship between financial knowledge, financial behaviour, financial attitude, and familial influences on financial literacy. A non-probability convenience sampling method was used to gather information from 181 respondents. The findings of the study show that financial knowledge (p=0.000), financial behaviour (p=0.000), and family influence (p=0.000), are significantly associated to financial literacy, the dependent variable in this study, with the exception of financial attitude (p=0.418). Time constraints, insufficient independent variables covered, questionnaire development, respondents' honesty, and respondents' inequity were some of the challenges encountered while conducting this study. The most significant limitation is the sample size, which does not represent the population of Malaysian youth. The findings of this study have broad implications for a wide range of stakeholders, including university students, curriculum developer, parents of students, and future researchers. In this study, the factors that influence financial literacy among youth were examined, and it was concluded that the youth literacy level was moderate. The findings of the study will also help to support the National Strategy for Financial Literacy, which runs from 2019 to 2023