The Potential of Bookmark Based User Profiles

Driven by the explosive growth of information available online, the World-Wide-Web is currently witnessing a trend towards personalized information access. As part of this trend, numerous personalized news services are emerging. The goal of this project is to develop a prototype algorithm for using bookmarks to develop a personal profile. Ultimately, we imagine this might be used to construct a personalized RSS reader for reading news online. A reader returns a large number of news stories. To increase user satisfaction it is useful to rank them to bring the most interesting to the fore. This ranking is done by implementing a personalized profile. One way to create such a profile might be to extract it from user's bookmarks. In this paper, we describe a process for learning user interest from bookmarks and present an evaluation of its effectiveness. The goal is to utilize a user profile based on bookmarks to personalize results by filtering and re-ranking the entries returned from a set of user defined feeds