Sikap Penumpang Garuda Indonesia Terhadap Tray-Set Green Product

The purpose of this study was to analyze the relationship between the attitude toward the behavior (ATB) of using the tray set green product to the intention of using the tray-set green product, to analyze the relationship between the subjective norms (SN) to the intention of using the tray-set green product, to analyze the relationship between the perceived behavioral control (PBC) to the intention of using the tray-set green product, to analyze the consumers’ attitudes toward the preferences of the desired attributes of the tray-set green product and to formulate the managerial implications which can be applied by PT Garuda Indonesia.  The data collection was conducted in July – August 2012. Data was collected from 200 respondents who had used the services of PT Garuda Indonesia. Descriptive, Konjoint, and Structural Equation Modeling (SEM) was used to analyze the relationship between ATB, SN and PBC to the interest of using tray-set green product. The result of the study indicated that the attitude Toward Behavior, Subjective norms, perceive behavioral control had significant value to the interest. The attributive preferences desired from the tray-set green product are stronger materials, eco-friendly packaging and interesting shapes. The result of this study recommended that to improve the marketing mix strategies to enhance the passengers’ interest in using tray-set green product

Analisa Implementasi Strategi Pemasaran Untuk Meningkatkan Jumlah Pelanggan Di Waroeng Steak And Shake Cempaka Putih Jakarta Pusat

Waroeng Steak and Shake is a steakhouse that stands with the concept of simplicityand the principles of Halalan Thayyiban. However, in its business activities, the Waroeng Steakand Shake menu is considered to have gradually increased and there are no bookings forevents. The purpose of this study was to analyze the implementation of the marketing strategyto increase the customers at Waroeng Steak and Shake which was reviewed through theMarketing Mix along with its obstacles and solutions. This research was conducted using adescriptive qualitative approach with observation and interview techniques. The resultsshowed that Waroeng Steak and Shake experienced an increase in July to December but alsoa decrease in the following six months in 2020, January to June. This was due to the Covid-19 Pandemic that has caused a decline or even setback in business sectors. However, the7P Marketing Mix strategy carried out by Waroeng Steak and Shake Cempaka Putih CentralJakarta actually increased the number of customers. Started from May to June 2020 thenumber of customers was stable, which means moving forward from the decline in theprevious months, considering the new normal situation with the health protocol enforced bythe government

PENGARUH INFLASI, JUMLAH UANG BEREDAR, dan SUKU BUNGA BANK INDONESIA TERHADAP NILAI TUKAR RUPIAH TAHUN 2013-2021

This study aims to determine the simultaneous effect of inflation, money supply, and Bank Indonesian interest rates on the Rupiah exchange rate in the 2013-2021 period. This research is a descriptive verificative study with a quantitative approach. The population in this study is all data on the monthly series of inflation, money supply, and Bank Indonesian interest rates against the Rupiah exchange rate for the period 2013-2021. The type of data used is secondary data series per month in 2013-2021 which is available and published by Bank Indonesia, Trade Data Unit and the Central Statistics Agency. Data analysis in this study was carried out using the technique of multiple linear regression analysis. The results of this research show that inflation, money supply, and Bank Indonesian interest rates have a significant influence on the Rupiah exchange rate in 2013-2021. The F test found a Sig F value of 0.00 from the Ftable, i.e. 189.5630 > 2.68