13 research outputs found
What makes Individual I's a Collective We; Coordination mechanisms & costs
For a collective to become greater than the sum of its parts, individuals'
efforts and activities must be coordinated or regulated. Not readily observable
and measurable, this particular aspect often goes unnoticed and understudied in
complex systems. Diving into the Wikipedia ecosystem, where people are free to
join and voluntarily edit individual pages with no firm rules, we identified
and quantified three fundamental coordination mechanisms and found they scale
with an influx of contributors in a remarkably systemic way over three order of
magnitudes. Firstly, we have found a super-linear growth in mutual adjustments
(scaling exponent: 1.3), manifested through extensive discussions and activity
reversals. Secondly, the increase in direct supervision (scaling exponent:
0.9), as represented by the administrators' activities, is disproportionately
limited. Finally, the rate of rule enforcement exhibits the slowest escalation
(scaling exponent 0.7), reflected by automated bots. The observed scaling
exponents are notably robust across topical categories with minor variations
attributed to the topic complication. Our findings suggest that as more people
contribute to a project, a self-regulating ecosystem incurs faster mutual
adjustments than direct supervision and rule enforcement. These findings have
practical implications for online collaborative communities aiming to enhance
their coordination efficiency. These results also have implications for how we
understand human organizations in general.Comment: 27 pages, 7 figure
Prediction and Optimal Scheduling of Advertisements in Linear Television
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of potential consumers and television commercials can be an effective way of transmitting these messages to a large audience. In order to meet the requirements for a typical advertising order, television content providers must provide advertisers with a predetermined number of impressions in the target demographic. However, because the number of impressions for a given program is not known a priori and because there are a limited number of time slots available for commercials, scheduling advertisements efficiently can be a challenging computational problem. In this case study, we compare a variety of methods for estimating future viewership patterns in a target demographic from past data. We also present a method for using those predictions to generate an optimal advertising schedule that satisfies campaign requirements while maximizing advertising revenue
Prediction and Optimal Scheduling of Advertisements in Linear Television
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of potential consumers and television commercials can be an effective way of transmitting these messages to a large audience. In order to meet the requirements for a typical advertising order, television content providers must provide advertisers with a predetermined number of impressions in the target demographic. However, because the number of impressions for a given program is not known a priori and because there are a limited number of time slots available for commercials, scheduling advertisements efficiently can be a challenging computational problem. In this case study, we compare a variety of methods for estimating future viewership patterns in a target demographic from past data. We also present a method for using those predictions to generate an optimal advertising schedule that satisfies campaign requirements while maximizing advertising revenue
Collective Intelligence as Infrastructure for Reducing Broad Global Catastrophic Risks
Academic and philanthropic communities have grown increasingly concerned with
global catastrophic risks (GCRs), including artificial intelligence safety,
pandemics, biosecurity, and nuclear war. Outcomes of many risk situations hinge
on the performance of human groups, such as whether democratic governments and
scientific communities can work effectively. We propose to think about these
issues as Collective Intelligence (CI) problems -- of how to process
distributed information effectively. CI is a transdisciplinary perspective,
whose application involves humans and animal groups, markets, robotic swarms,
collections of neurons, and other distributed systems. In this article, we
argue that improving CI can improve general resilience against a wide variety
of risks. Given the priority of GCR mitigation, CI research can benefit from
developing concrete, practical applications to global risks. GCR researchers
can benefit from engaging more with behavioral sciences. Behavioral researchers
can benefit from recognizing an opportunity to impact critical social issues by
engaging with these transdisciplinary efforts.Comment: 9 pages, 3 figures. Perspective articl