Packaging design as a marketing and branding strategy for Kampar pineapple chips products

Pineapple is a popular crop in the peatlands of Riau province. One of the centers for pineapple production in Riau Province is Kualu Nanas Village, Tambang District, Kampar Regency. Pineapple is processed into chips, one of Riau Province's typical souvenirs. The pineapple chip industry in Kampar Regency faces various obstacles, such as very simple product packaging, short shelf life, varied or negotiable prices, and sub-optimal distribution and marketing. This study aimed to analyze marketing strategies and update the packaging design of pineapple chips to increase sales of pineapple chips. This research uses quantitative descriptive analysis methods (IFE and EFE matrix analysis) and qualitative descriptive analysis (SWOT analysis). Primary data was collected by survey method through interviews and field observations, while secondary data was collected by literature study. The IFE matrix has a score of 2.6165, while the matrix EFE score is 2,5195. One of the results of formulating the pineapple chips marketing strategy is the renewal of the packaging design and improving product marketing through digital marketing

The Potential Identification of Pulau Belimbing Village for the Development of Halal Tourism in Kampar Regency

Halal tourism is currently an interesting trend to study. The population of Indonesia, amounting to 273.5 people, of which 87.2 percent are Muslim. This is a huge opportunity for the development of halal tourism. Pulau Belimbing Village is one of the villages in Kampar Regency which has tourist destinations that are synonymous with Islamic customs and religions which can be a site to promote Islamic culture. This research is a qualitative descriptive study that describes the existing conditions of the research object. From the results of this study, it was found that Pulau Belimbing Village has the potential to develop into one of the halal tourism destinations in Kampar Regency and Riau Province. Intense support from the local government and various interested parties is needed to realize this halal tourism

Packaging design as a marketing and branding strategy for Kampar pineapple chips products

Pineapple is a popular crop in the peatlands of Riau province. One of the centers for pineapple production in Riau Province is Kualu Nanas Village, Tambang District, Kampar Regency. Pineapple is processed into chips, one of Riau Province's typical souvenirs. The pineapple chip industry in Kampar Regency faces various obstacles, such as very simple product packaging, short shelf life, varied or negotiable prices, and sub-optimal distribution and marketing. This study aimed to analyze marketing strategies and update the packaging design of pineapple chips to increase sales of pineapple chips. This research uses quantitative descriptive analysis methods (IFE and EFE matrix analysis) and qualitative descriptive analysis (SWOT analysis). Primary data was collected by survey method through interviews and field observations, while secondary data was collected by literature study. The IFE matrix has a score of 2.6165, while the matrix EFE score is 2,5195. One of the results of formulating the pineapple chips marketing strategy is the renewal of the packaging design and improving product marketing through digital marketing