A Study on Health Tourism, The Rising Value in Services Exports of Turkey

After import substitution policies in the 1980s Türkiye, which implemented an export-led growth model in foreign trade, has made important strides in balancing the current account deficit in goods trade after the 2000s with services exports led by tourism and transportation services. In particular, serious developments have been achieved since 2012 with various steps and support mechanisms taken to increase the foreign exchange revenues obtained from service trade and to make them sustainable. The fact that health tourism, which is considered a sub-branch of tourism activities, is one of the leading sectors that benefit from supports as a foreign exchange earning activity, is considered to be an indicator of the importance of this issue. Turkey, with its health system infrastructure equipped with modern medical devices and experienced / competent health personnel, has given a relatively successful exam under pandemic conditions and has reinforced its image as an assertive and important destination in terms of health tourism. Within the scope of the author's doctoral thesis on Service Export and Health Tourism, the findings obtained from the focus group discussions on the strengths and weaknesses of Turkey's health tourism, the steps to be taken towards branding and the future trends are summarized in this study and it is aimed to shed light on the future studies on this subject.

Role of Environmental Uncertainty in the Effect of Innovativeness and Sustainability in Supply Chain on a Company’s Performance

The acceleration of industrialization in parallel with the increasing world population has facilitated humanity’s use of natural resources in an extravagant, uncontrolled and even ruthless manner. Sustainability is a philosophy that aims to put an end to this tendency, ensure that these resources are used in a more controlled manner, and minimize, or if possible, eliminate damage on the nature. It is essential for organizations, especially export companies, to determine the maturity levels in sustainable supply chain approach and make the necessary improvements in order to achieve competitive advantage. As a result of digitalization, enterprises, which establish the right partnership relationship management scenarios create competitive advantages for themselves.  In this study, the importance of innovation even in an environment of uncertainty and the contribution of sustainable supply chain management on the exporter performance was analysed. The study is developed based on the question: “What is the role of environmental certainty or innovativeness in the relationship between sustainable supply chain management and the exporter company performance?” 

Determination of Project Management Technique using AHP Decision-Making in Projects

This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method of project management techniques in international trade project management. Forms created by AHP method with the involvement of 7 employees, including administrative and technical project managers and project planning supervisors working in the Project Management Organization of a leading engineering and technology company in Turkey, were collected by in-depth interview technique. After the consistency analysis, the final project management technique analysis was made. According to the findings obtained in the study, Result Orientation, Delivery Performance Competence and Installation Cost Efficiency were evaluated as the 3 most important criteria when deciding on the project management technique; that, the decision makers will apply in project management. It is possible to mention that AGILE project management is the most preferred technique. In future studies, the effect of creating an ideal project management technique framework in project management organizations can be examined based on the sequence of techniques revealed in this study and their superiorities

The Importance of Modern Services Exports for the Developing Countries: The Case of the BRICS Economies

This article underscores the pivotal role of high-quality services trade in global economic performance, specifically focusing on BRIC countries and Türkiye. The services trade is itself becoming an increasingly important research topic from theoretical, empirical and practical (policy) perspectives. It is suggested that ‘during the 20th century, the industrial sector was reducing its relevance and the third sector; the services becoming more and more relevant’.‘The services are playing an ongoing critical role in transforming international trade and investment patterns, both through enabling the development of value chains and through creating value chains in their own right. The paper highlights the positive impact of sophisticated services exports on economic growth in developing nations. The study assesses the evolution of BRICS' and Türkiye's services exports over the past two decades, using the PRODY and EXPY indices to measure sectoral productivity and export sophistication. The findings have significant implications for researchers and policymakers in developing countries, including Türkiye, as they navigate the changing global services economy. The keywords "services exports sophistication," "high-value-added services," "BRIC," and "Türkiye & Emerging Economies" capture the core themes of the researc

Consumer Buying Behavior on Online Shopping

Online shopping, also referred to as e-commerce, is a practice that has become more popular in our society as a result of technological advancements. It allows customers to shop online and have their purchases delivered to their homes or other preferred locations without having to physically visit a store. There are billions of online shoppers worldwide, and the future of online shopping is expected to be favorable in terms of growth. Consumer purchasing habits have changed as a result of online shopping throughout time, and experts are interested in exploring the contributing causes. The research project will use a conceptual framework to explore a number of aspects that affect customers' purchasing decisions. The research will provide light on the purchasing habits of Turkish university students with a range of degrees, because participation is restricted based on educational attainment. The purpose of this study is to comprehend the variables that influence Turkish university students' online shopping behavior

The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon

In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention

Determination of goals under four perspectives of balanced scorecards and linkages between the perspectives: A survey on luxury summer hotels in Turkey

This study aims to determine the main goals under four balanced scorecard (BSC) perspectives and investigates the relationship between the perspectives for luxury summer hotels in Turkey.It also questions the approaches of the main managerial positions to the four BSC perspectives.This study is based on a two-stage survey which includes twenty luxury summer hotels located in Turkey.The findings of the survey show that finance has the highest priority among the four perspectives and the strongest relationship exists between customer and finance perspectives.It is also concluded that general and financial managers choose financials as the most important perspective while sales and marketing managers consider the customer perspective as the most important

The Relationship Between Ethnocentrism with the Purchase Intention: A Research

Ethnocentrism can be defined as basing one's own culture as superior in comparison to other cultures. What makes ethnocentrism valuable in this research is to investigate whether ethnocentrism has changed according to current conditions (such as; pandemics, economic crises, the dilemma between countries, etc.) along with how the pandemic affects the Turkish consumer's intention to buy domestic and foreign fast-fashion brands. The data was collected via online by questionnaire. The result of the purchase intention scale research shows that the participants do not care whether the product is domestic or foreign. However, according to the results of the ethnocentrism scale, it is seen that Turkish people have an ethnocentrism degree from middle to a high level. Although there is no significant difference between the brands in the statistical data of the purchase intention scale, it is seen that the ethnocentrism level of the participants is from medium to high level while they verbally stated that they prefer the domestic fast-fashion brand. When the age and ethnocentrism levels of the participants are examined, it is seen that the young participants between the ages of 26-35 have the highest ethnocentrism levels among the age groups in this study. Although several previously published studies have shown that Turkish people, especially the young population, are not ethnocentric, it is seen that those who show medium to high levels of ethnocentrism in this study are from the young population. These results may have resulted from current economic situations and pandemic conditions

Integrated Reporting: A Template for Energy Companies

Integrated reporting (IR) is an accelerated corporate reporting approach over the last few years. The idea underlying integrated reporting is to report not only on the company’s strategy, management, and financial performance, but also on its social, environmental, and economic impacts. Integrated reporting can also be defined as a holistic report aiming to present annual reports and sustainability reports in a single report, as well as short-, medium-, and long-term goals and strategies of the institution. In the integrated reporting framework prepared by the International Integrated Reporting Council (IIRC), companies aim to make company value measurable and therefore more understandable and comparable by quantifying the environmental and social implications, as well as the financial statements. In this study, firstly the conceptual framework of integrated reporting and the process of extending to integrated reporting, and then the work done in this area in Turkey were given. In the last part of this study, energy companies which are very important in the world trade and which are coming to the agenda due to environmental problems are considered. In this section, integrated reports of seven companies operating in the energy sector and publishing integrated reports are examined. Lastly, it proposes an integrated report template for the Turkish energy sector to contribute to future work