What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?

AbstractObtaining stable customer base has become the key mission to the development of group-buying platforms, improving the CTR of product ads on group-buying platform is necessary for formation of stable customer base. This research uses the data about 54 relevant variables covering 7,991 group-buying products of 171 days which from a large tourism group-buying platform in China, and explores the influence factors of click-through rates of group-buying products. The results show that: product name, product discount-level, time pressure showed on product page has significant effect on the CTR of product

Long Non-coding RNA in Neuronal Development and Neurological Disorders

Long non-coding RNAs (lncRNAs) are transcripts which are usually more than 200 nt in length, and which do not have the protein-coding capacity. LncRNAs can be categorized based on their generation from distinct DNA elements, or derived from specific RNA processing pathways. During the past several decades, dramatic progress has been made in understanding the regulatory functions of lncRNAs in diverse biological processes, including RNA processing and editing, cell fate determination, dosage compensation, genomic imprinting and development etc. Dysregulation of lncRNAs is involved in multiple human diseases, especially neurological disorders. In this review, we summarize the recent progress made with regards to the function of lncRNAs and associated molecular mechanisms, focusing on neuronal development and neurological disorders

Simplified Neutrosophic Sets Based on Interval Dependent Degree for Multi-Criteria Group Decision-Making Problems

In this paper, a new approach and framework based on the interval dependent degree for multi-criteria group decision-making (MCGDM) problems with simplified neutrosophic sets (SNSs) is proposed. Firstly, the simplified dependent function and distribution function are defined. Then, they are integrated into the interval dependent function which contains interval computing and distribution information of the intervals

Bearing capacities of single piles under combined HM loading near slopes

Piles are widely used to transfer the horizontal load of high-rise buildings, transmission towers, and bridges, especially for superstructures constructed near slopes. This study investigated bearing capacities of single piles under the combined horizontal force (H) and bending moment (M) for the pile in sloping ground. A 3D finite element model was proposed to simulate the non-linear pile–soil interaction and was verified by a model test. A series of numerical tests were conducted to obtain the failure envelope of bearing capacities of single piles under various combinations of H and M. The existence of slopes significantly reduced the bearing capacity of piles, especially when the horizontal and rotational displacements moved to the dip direction of the slope. An oblique ellipse was able to describe the failure envelope of bearing capacities of single piles near slopes in the HM plane. As the pile was installed away from the crest of the slope, both the width and height of the ellipse increased and the center of the ellipse was approaching the origin. The results of this article can provide useful references for designing horizontally loaded piles near slopes

Exploration of the slope effect on the uplift capacity of single straight and belled piles supporting transmission towers

Single piles are normally used to support the transmission tower in mountain areas. Uplift capacity of piles is a key factor in the engineering design to increase the stability of transmission tower foundation. This study numerically investigated the uplift capacity of single straight and belled piles in the sloping ground which consisted of a clay layer underlain by medium weathered sandstone. A non-linear 3D finite element model was proposed to describe the uplift behavior of single piles and was calibrated against a field test on single piles subjected to uplift loading. A parametric study was conducted to investigate the effect of the slope angle (θ) on the uplift behavior of single piles. The uplift capacity decreased as θ increased for either straight piles or belled piles. Moreover, the range of the equivalent plastic strain was greatest for single piles in the level ground. For piles in the sloping ground, the range of equivalent plastic strain was wider at the position of the downstream slope than that at the position of the upstream slope when the uplift load of single piles reached the maximum. As the expansion angle increased to 30° and 45°, the uplift capacity of belled piles (Ru) was increased by 100% and 180% with respect to that of straight piles, respectively. The increase percentage in Ru was independent of θ. A practical method was proposed to quantify the slope effect on Ru

A Study on the Relationship Between ERP Logic and Direct Consume Coefficient of I/O Table

Abstract. The paper analyzes necessity and possibility of integrating ERP with Input-Output technology (I/O). It studies relationship between ERP logic and the direct consume coefficient of manufacture enterprise I/O table, and proves that it is feasible to convert basic data of ERP to direct consume coefficient and entire consume coefficient of enterprise I/O table. It also proves that it is convenient to use ERP basic data to make manufacture enterprise I/O table, and to analyze and improve decision making