51 research outputs found

    Cognitive Social Psychology

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    Social psychology is presently dominated by cognitive theories that emphasize the importance of personal beliefs and in tellective processes as the immediate determinants of behavior. The present paper explores two areas of.research within this tra dition : (1) beliefs about the external world, and (2) beliefs about the self. The paper concludes with a brief critique of the cognitive approach to social psychology.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/69030/2/10.1177_014616727700300402.pd

    Salient egalitarian norms moderate activation of out-group approach and avoidance

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    Recent research suggests that interaction-appropriate behavior may be automatically triggered by exposure to an out-group cue. Two experiments investigated the role of prejudice and salient egalitarian norms in determining the activation of two fundamental behavioral responses: approach and avoidance. The activation of approach and avoidance was investigated as a function of negative attitudes towards homosexuals (Experiment 1) and African-Caribbeans (Experiment 2). Results indicated that avoidance was automatically activated in response to out-group labels among participants with prejudiced attitudes (Experiments 1 and 2) whereas approach was less activated among prejudiced participants (Experiment 2). The former effect, however, was significantly diminished when egalitarian norms have been made temporarily salient

    Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

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    10.1177/0146167213513474Personality and Social Psychology Bulletin403402-41

    Affect, appraisal, and consumer judgment

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    10.1086/422119Journal of Consumer Research312412-42

    Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations

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    10.1509/jmkr.2005.42.4.495Journal of Marketing Research424495-50

    The role of affect, music and self-awareness in consumer information processing

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    Advances in Consumer Research361017-101
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