9 research outputs found
Online and print newspapers in Europe in 2003. Evolving towards complementarity
This article assesses online newspapers in Europe from a media evolutionary
perspective, ten years after the introduction of the World Wide Web.
Comparing print and online front pages of 51 newspapers in 14 countries
in 2003, we argue that online newspapers complement print newspapers in
modest ways. Online, publishers put more emphasis on service information,
offer additional news items, that nonetheless report on similar topics in
similar ways, and add personal interactivity, content selectivity and realtime
news to the print news offering.
One subset of online newspapers charges for services, and offers more
content and personal interactivity. Another, partly overlapping subset offers
more original news; in a short and anonymous format. Overall, however,
online newspapers in Europe make up a heterogeneous group, suggesting
that online newspapers still have to find their definite form and role in the
European news market
Economic Growth and Advertising Expenditures in Different Media in Different Countries
Newspaper advertising expenditures depend more strongly on economic development than advertising spent in other media. Gross domestic product (GDP), therefore, predicts ad spending better in countries where newspapers are an important advertising medium. GDP also predicts ad spending better in countries where a larger proportion of GDP is spent on advertising. Intermedia competition, on the other hand, has little impact. In conclusion, the authors propose to distinguish three advertising cultures where ad spending follows economic development in different ways.