COMMENTARY Enhancing consumer empowerment

Purpose of this paper: Much of the literature on consumer empowerment focuses on consumers’ efforts to regain control of their consumption processes from suppliers. Our purpose is to argue that many suppliers achieve success by trying hard to empower consumers. The mechanism by which this takes place consists of researching and providing what consumers want. Consumers feel empowered when they are able to enjoy the consumption process. This is of particular note in shopping, which is not simply obtaining products but also experience and enjoyment. Design/methodology/approach: Research is examined into the links between firms’ efforts to understand what consumers want, atmospheric stimuli, emotions and buying behaviour. Findings: We find that successful firms’ try hard to understand what consumers want and to improve consumer satisfaction and empowerment by providing pleasant marketing environments and apt, relevant information. Research limitations/implications: The approach is based on prior literature. We examine marketing to consumers in company locations, e.g. stores, malls, restaurants and banks to examine specific evidence of the effects of atmospheric stimuli such as aroma, music and video screen media. Practical implications: We contend that firms can and do become successful in a competitive arena by providing pleasant environments and information that people want. What is original/value of paper?: We show how consumer empowerment is an important concept. This paper contributes since there is a dearth of writings specifically about consumer empowerment in the marketing literature. Far from the popular view of consumers being manipulated by firms, successful firms try hard to and succeed in empowering consumers in their marketing activities

Searching a biomedical bibliographic database from the Ukraine: the Panteleimon database

The Panteleimon database is available via the Internet and is a public access, database, capable of being searched in English, Russian and Ukrainian, covering medical, pharmaceutical, and chemical publications, published in he Ukraine and Russia from 1998. Describes the formulation of a search strategy for the Panteleimon database, for the identification of citations to randomized controlled trials (RCTs), and the comparison of the search results with records included in the Cochrane Library's Cochrane Central Register of Controlled Trials (CENTRAL) database, to evaluate how comprehensive the coverage of the CENTRAL database is for the literature of the Ukraine. The results indicated that Panteleimon is an easily accessible bibliographic database offering easy access to the Ukrainian biomedical literature. The English language retrieval functions picked up most of the reports of RCTs/CCTs (91 per cent precision but the lower recall of 55 per cent indicates the need to search using Russian and Ukrainian terms for completeness. The overall precision of 26 per cent compares favourably with a search for RCTs in EMBASE, carried out by the UK Cochrane Centre, where 70,000 reports of RCTs were identified from 300,000 records down-loaded (precision 23 per cent). (Quotes from original text

On the complexion of pseudoscalar mesons

A strongly momentum-dependent dressed-quark mass function is basic to QCD. It is central to the appearance of a constituent-quark mass-scale and an existential prerequisite for Goldstone modes. Dyson-Schwinger equation (DSEs) studies have long emphasised this importance, and have proved that QCD's Goldstone modes are the only pseudoscalar mesons to possess a nonzero leptonic decay constant in the chiral limit when chiral symmetry is dynamically broken, while the decay constants of their radial excitations vanish. Such features are readily illustrated using a rainbow-ladder truncation of the DSEs. In this connection we find (in GeV): f_{eta_c(1S)}= 0.233, m_{eta_c(2S)}=3.42; and support for interpreting eta(1295), eta(1470) as the first radial excitations of eta(548), eta'(958), respectively, and K(1460) as the first radial excitation of the kaon. Moreover, such radial excitations have electromagnetic diameters greater than 2fm. This exceeds the spatial length of lattices used typically in contemporary lattice-QCD.Comment: 7 pages, 2 figures. Contribution to the proceedings of the "10th International Symposium on Meson-Nucleon Physics and the Structure of the Nucleon (MENU04)," IHEP, Beijing, China, 30/Aug.-4/Sept./0

Convergence of the restricted Nelder-Mead algorithm in two dimensions

The Nelder-Mead algorithm, a longstanding direct search method for unconstrained optimization published in 1965, is designed to minimize a scalar-valued function f of n real variables using only function values, without any derivative information. Each Nelder-Mead iteration is associated with a nondegenerate simplex defined by n+1 vertices and their function values; a typical iteration produces a new simplex by replacing the worst vertex by a new point. Despite the method's widespread use, theoretical results have been limited: for strictly convex objective functions of one variable with bounded level sets, the algorithm always converges to the minimizer; for such functions of two variables, the diameter of the simplex converges to zero, but examples constructed by McKinnon show that the algorithm may converge to a nonminimizing point. This paper considers the restricted Nelder-Mead algorithm, a variant that does not allow expansion steps. In two dimensions we show that, for any nondegenerate starting simplex and any twice-continuously differentiable function with positive definite Hessian and bounded level sets, the algorithm always converges to the minimizer. The proof is based on treating the method as a discrete dynamical system, and relies on several techniques that are non-standard in convergence proofs for unconstrained optimization.Comment: 27 page

Measurement Error in Research on Human Resource Decisions and Firm Performance: How Much Error is There and How Does its Influence Effect Size Estimates?

Recent empirical research finds that the relationship between human resource (HR) decisions and firm performance is significant in both statistical and practical terms. However, the typical research design in this area relies upon on a single respondent to validly assess firmwide HR practices. To date, no study has adequately addressed the reliability of such measures, a basic requirement of construct validity. Previous efforts have either defined reliability so narrowly as to miss a major source of measurement error (raters) or have estimated the unreliability due to raters using incorrect methods. In both cases, the result is upwardly biased estimates of reliability. We estimate reliabilities using intraclass correlation and generalizability coefficients. Our reliability estimates suggest substantial measurement error in the types of HR effectiveness and HR practice measures typically used to predict firm performance. We discuss how this degree of measurement influences research and policy implications