How Design Plays Strategic Roles in Internet Service Innovation: Lessons from Korean Companies

In order to survive in the highly competitive internet business, companies have to provide differentiated services that can satisfy the rapidly changing users’ tastes and needs. Designers have been increasingly committed to achieving user satisfaction by generating and visualizing innovative solutions in new internet service development. The roles of internet service design have expanded from a narrow focus on aesthetics into a more strategic aspect. This paper investigates the methods of managing design in order to enhance companies’ competitiveness in internet business. The main research processes are to: (1) explore the current state of internet service design in Korea through in-depth interviews with professional designers and survey questionnaires to 30 digital design agencies and 60 clients; (2) compare how design is managed between in-house design groups and digital design agencies though the case studies of five Korean companies; and (3) develop a taxonomy characterizing four roles of designers in conjunction with the levels of their strategic contributions to internet service innovation: visualist, solution provider, concept generator, and service initiator. In addition, we demonstrate the growing contributions of the strategic use of design for innovating internet services, building robust brand equity, and increasing business performance. Keywords: Design Management; Internet Business; Internet Service Design; Digital Design; Digital Design Agency; In-House Design Group, Case Study</p

Two New Marine Sponges of the Genus Haliclona (Haplosclerida: Chalinidae) from Korea

Two new marine sponges, Haliclona (Haliclona) tonggumiensis n. sp. and H. (Reniera) sinyeoensis n. sp., in the family Chalinidae were collected from Ulleungdo Island and Gageodo Island, Korea from 2007 to 2009. Haliclona (Haliclona) tonggumiensis n. sp. is similar to H. (H.) simulans (Johnston, 1842) in shape, but the former differs in its ectosomal skeleton structure and spicules’ shape and size. The ectosomal skeleton of H. (H.) tonggumiensis n. sp. is absent, but that of H. (H.) simulans is very regularly arranged, and has tangential reticulation with oxea. The spicule shape of H. (H.) tonggumiensis n. sp. is slender, but that of H. (H.) simulans is short and cigar-shape. The new species have two sizes of oxea, but H. (H.) simulans has one size of oxea. Haliclona (Reniera) sinyeoensis n. sp. resembles H. (R.) tubifera (George and Wilson, 1919) in the growth form and choanosomal skeleton structure. However, the new species has two kinds of oxea in size, but H. (R.) tubifera has only one size

Analysis of Slab and Slab Heater Cover in a Compact Endless Cast and Rolling Mill Process using Finite Element Methods

Compact Endless cast and rolling Mill (CEM) processes were developed and used to fabricate steel products such as steel slabs. However, the coiling furnace in this process was very expensive, so a new layout was suggested. As the coiling furnace was removed, the interval among the slab heaters had to be increased. This led to a temperature drop in the slab. The temperature distribution of the slab impacts quality, so new layout was developed. This paper presents a Finite Element Method (FEM) simulation of thermal behavior in the slab employing slab heater covers. All of the simulation results were verified by comparing them with experimental results. The slab moving distance at which the temperature was saturated during the process was determined to consider the steady-state and analyze the temperature distribution of the slab and slab heater. Those results revealed that the efficiency of heat conservation increased by more than 50% using the slab heater cover. Finally, a sensitivity analysis of the slab heater cover was conducted with respect to the cover design. The effects of insulator thickness, the gap distance between the slab and cover, and material parameters such as density, and specific heat were investigated to optimize the design of the slab heater cover to produce the best quality slab.11Ysciescopuskc