Faktor- Faktor Yang Mempengaruhi Kepuasaan Konsumen Taksi Online (Go-Car) Di Kota Surakarta

Go Car strives to win competition with similar companies, so that Go-Car continues to improve its competitive advantage by increasing winning the hearts of customers by providing good services to make consumers satisfied through security, convenience and price. Purpose of this study to analyze the effect of security, convenience and price on the satisfaction of online go-car taxi customers in Surakarta City. The research population is Go Car consumers in Surakarta. The sampling technique used was accidental sampling with a sample of 100 respondents. Methods of collecting data used a questionnaire. Data analysis used multiple linear regression. The results of this study that security has a positive and significant effect on the satisfaction customers of Go-Car in Surakarta City. Convenience has a positive and significant effect on the satisfaction custtomers of Go-Car in Surakarta City. Price has a positive and significant effect on satisfaction customer of Go-Car in Surakarta City