Pengaruh Family Structure (Intact Family dan Disrupted Family) terhadap Perilaku Compulsive Buying pada Mahasiswa di Universitas Riau dengan Family Stressors sebagai Variabel Mediasi

This research was conducted at the University of Riau in order to determine the effect of family structure (intact family and disrupted family) toward compulsive buying in students at University of Riau with family stressors as a mediate variable. The populations in this research were 140 students at the University of Riau which consisted of 82 students from intact families (intact family) and 58 students from families who experience problems (disrupted family). To perform the analysis used different test, there are; One Way ANOVA, Path Analysis (Path analysis) and linear regression. From the analysis, we can concludes that students at University of Riau from families with impaired (disrupted family) tend to be compulsive buying behavior than students of University of Riau who come from intact families (intact family). In the University of Riau, female students has a greater tendency to be a compulsive buyer than the male students. There are no difference compulsive buying Riau University students who come from families who experience problems (disrupted family) such as divorce, death and separation. Family stressors mediate the effect of family structure toward compulsive buying on students of University of Riau. Family stressors affect compulsive buying behavior of students at the University of Riau.Keywords : Family Structure, Family Stressors, Compulsive Buyin

Pengaruh Kualitas Pelayanan, Kebijakan Harga terhadap Kepuasan dan Loyalitas Pelanggan pada Jasa Lapangan Internasional Futsal Pekanbaru

This study aims to determine how the variables influence service quality, pricing policy towards customer satisfaction and loyalty simultaneously or partially on international futsal field services pekanbaru. This study uses the technique of accidental sampling method sampling conducted by coincidence. To determine the number of samples using Slovin formula, and obtained a sample of 96 people from a total population of 2268 people. This study uses primary data, where the data obtained through interviews and questionnaires. The method used is the analysis of the path (path analysis) with SPSS version 16. Simultaneous regression (F test) showed that the independent variables (quality of service and pricing policies) simultaneously have significant effect on the dependent variable (satisfaction and loyalty. Magnitude of the effect that (R2) by these two independent variables together amounted to 85% of the dependent variable, while the rest is influenced by other variables not examined in this study. Results of the testing that has been done, the partial regression test (t test) showed that service quality contributes significantly to customer satisfaction, price contributes significantly to customer satisfaction , quality of service is directly contributed significantly to customer loyalty, price directly contributes significantly to customer loyalty, service quality, price and customer satisfaction simultaneously and significantly contribute to customer loyalty at 84.4%.Keywords: Quality of Service, Price Policy, Satisfaction, Quality of Custome

Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Produk Rumah Tangga Merek Tupperware Di Pekanbaru

This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to know which is the most dominant factor affecting the purchase decision. As for the population in this study are all consumers who ever bought Tupperware brand household products, and samples used in this study amounted to 119 people, and the sampling technique used in this study is the technique Sampling Area. methods of analysis used in this study using multiple linear regression models with SPSS version 17. Based on the results of the research that has been done so that the value of R2 by 57%. This means that 57% of household purchasing decisions brand Tupperware products in Pekanbaru influenced by brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) while the remaining 43% are influenced by other factors that are not explained and are not included in the study Here you are. and subsequently through a simultaneous regression coefficient test independent variables jointly significant effect on the independent variable .. Partially, of the four variables studied only variable perception of the quality of the brand (X3) are the most significant influence on purchasingKeywords: brand awareness, brand associations, perceived brand quality, brand loyalty and purchasing decision

Analisis Pengaruh Stimuli Pemasaran terhadap Persepsi Konsumen dan Keputusan Konsumen Meggunakan TV Berbayar Merek Indovision di Kota Pekanbaru

This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and Consumer Decision Using Indovisions Pay TV in Pekanbaru. In this study there were eight variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion (X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all the people who use Indovisions Pay TV in Pekanbaru with a sample of 98 respondents were selected using purposive sampling method. This data retrieval by giving questionnaires to respondents. Analysis of data in this study using path analysis with SPSS version 20. The results of this study indicate that the product variables and physical evidence of a significant effect on consumer peceptions using Indovisions Pay TV while variable pricing, promotion, people, and processes does not have a significant effect . Then the variable product, promotion, and physical evidence of a significant effect on consumer s decision to use pay TV of Indovision while variable pricing, people, and processes does not have a significant effect . And variable product ,price ,promotion ,people ,physical evidence, and the process has not been proven to have a stronger influence on consumer decisions using Indovisions Pay TV after mediated by perception variables .Keywords : marketing stimuli , perception , purchasing decisions