Darling v. Charleston Community Memorial Hospital and Its Legacy

An in-depth discussion of the historic decision in a landmark case regarding the evolution of hospital liability

Multiplexing Biochemical Signals

In this paper we show that living cells can multiplex biochemical signals, i.e. transmit multiple signals through the same signaling pathway simultaneously, and yet respond to them very specifically. We demonstrate how two binary input signals can be encoded in the concentration of a common signaling protein, which is then decoded such that each of the two output signals provides reliable information about one corresponding input. Under biologically relevant conditions the network can reach the maximum amount of information that can be transmitted, which is 2 bits.Comment: 4 pages, 4 figure

Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business

The effects of brand image on online perceived quality, online brand personality and purchase intention

The purpose of this study is to determine the influence of brand image, online perception of credibility and online perception of buying interest in the market of smartphone products with a case study in the Semarang City, Indonesia. It is a quantitative research by using a survey with 200 questionnaires. The results are valid and reliable against the interest in buying smartphone products. Furthermore, the brand image is positively related but not significant to the interest of buying smartphone products. Online brand personality and online perceived quality are positively and significantly related to the interest of buying.peer-reviewe

The Willingness of Dutch Citizens to Participate in a Prosumer Community: A Stated Choice Experiment

The demand for energy in the world is continually rising. The local prosumer communities can be well-placed to identify local energy needs, establish and support initiatives to reduce the energy demand. This paper aims to understand people’s willingness to participate in a prosumer community and the influential factors based on socio-demographic characteristics and attitudes. For that purpose, a stated choice experiment is designed to measure the preferences of Dutch citizens to participate in a prosumer community. In this research, two alternatives are presented to the respondents: own initiative and outsourcing of energy efficient implementations. In addition to the stated choice experiment, environmental statements were given to the respondents to assess their environmental attitudes. As a result of the data collection, 184 respondenses are obtained. A latent class model is used to analyse the data and rho-square is found to be 0.264. According to the results, two groups can be identified respectively as enthousiasts and conservatives with regard to willingness to participate in a prosumer community. In terms of socio-demographics and attitudes, there are statistically significant differences between the groups. These results are found to be useful to promote bottom-up initiatives and to suggest policies in order to form prosumer communities in local territories