Pengaruh Store Layout Dan Interior Display Terhadap Keputusan Pembelian Di Indomaret Jakarta

The background of this research is to see the rapid growth of Indomaret outlets, due to the Display factor which consists of Store Layout and Interior Display in Indomaret stores which can influence Purchasing Decisions. The purpose of this study was to determine and analyze the influence of Store Layout and Interior Display on Purchasing Decisions at Indomaret Fresh Stores located in the Indomaret Tower Building, Jakarta. The research method used in this study is a quantitative method, with data collection techniques using field study methods (distribution of questionnaires). While the data analysis technique uses a quantitative descriptive statistical approach. The criteria for the informants that the authors used as samples in this study were consumers who came to shop, who were making purchases at the store with the topic under study and had enough time to be given a questionnaire. The results of the study prove partially that there is an influence from Store Layout (X1) on purchasing decisions (Y). This is evidenced by the acquisition of Sig = 0.000 ttable = 1.663 with a value of 41.9%. And there is a significant influence Interior Display (X2) on purchasing decisions (Y). This is evidenced by the acquisition of Sig = 0.000 ttable = 1.663 with a value of 65.5%, as well as the results of the Anova test or F test obtained an F count of 75,197. with a probability of 0.000. Because the probability is less than 0.05, the regression model can be used to find the effect that Store Layout and Interior Display simultaneously influence Purchase Decision by 65.6%

The Potential Of Dki Jakarta Tourism Object Development Case Study In Pancasila Sakti Monument In Lubang Buaya Jakarta

The Pancasila Sakti Monument in Lubang Buaya, Jakarta is one of the tourism identities of DKI Jakarta, many efforts have been made in developing the preservation and preserving the cultural assets that are still left in the Pancasila Sakti Monument in Lubang Buaya. The purpose of this research is to determine the potential development of tourism objects in Pancasila Sakti Monument in Lubang Buaya by analyzing the historical values ​​and uniqueness. This study used a descriptive qualitative method that describes the information of the Tourism Object from the Pancasila Sakti Monument in Lubang Buaya. Data collection techniques used were interviews, literature study, observation, and documentation. The data collection was analyzed and grouped based on the research problems. The results of this study indicate that the Tourism Object namely Pancasila Sakti Monument in Lubang Buaya is one of the tourism objects that have the potential to be developed in DKI Jakarta

Analysis of Small Business and Cooperative’s Growth in Tourism Areas Integrated with Nurmilad Boarding School at Lempong, Wajo Regency, South Sulawesi

This research is entitled Analysis of Small Business and Cooperative’s Growth in Tourism Area Integrated with Nurmilad Islamic Boarding School (NBS), Lempong, Wajo Regency, South Sulawesi. The purpose of this research is to find out and analyze the growth, constraints, and efforts in overcoming the obstacles that occur for small businesses and cooperative in tourism area integrated with Nurmilad Boarding Islamic Boarding School. This research used descriptive qualitative analysis method where data collection obtains by observation and interviews involving six informants.Based on the descriptive and analysis results, it can be concluded that the growth of small businesses and cooperatives in the sharia tourism area integrated with the Nurmilad Boarding School is very significant. The growth of the sharia tourism area has an impact on the growth of small businesses and cooperatives because of the integration policy between the tourist area management and the Nurmilad Islamic Boarding School. The obstacles found were the lack of human resources, inadequate accessibility of infrastructure, lack of maximum promotion, and the mindset of the people who were still influeced with agrarian mindset. Therefore, the efforts made are to collaborate with local governments to improve road infrastructure, maximize promotions so that more visitors come, and always analyzing consumer needs