FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PERUSAHAAN MANUFAKTUR DALAM MELAKUKAN INOVASI PRODUK DI INDONESIA

Innovation is an important factor for the survival and growth of firms. Based on the value of Competitive Industrial Performance (CPI), the innovation performance of Indonesian manufacturing companies shows a fluctuating trend, lags behind other neighboring countries and have a low level of innovation awareness. This study aims to analyze the factors that influence Indonesian manufacturing firms on product innovation. The article uses logit regression method and secondary data focusing on 1,069 Indonesian manufacturing companies in 2015. The results showed that product innovation was positively and significantly influenced by the manager's work experience, total sales, exports and R&D. From these results, it can be concluded that to improve the innovation performance of Indonesian manufacturing firms, policies should be aimed at the factors which influence product innovation significantly.Inovasi merupakan faktor penting untuk kelangsungan hidup dan pertumbuhan perusahaan.. Berdasarkan nilai Competitive Industrial Performance (CPI), kinerja Inovasi perusahaan manufaktur Indonesia menunjukkan tren fluktuatif, tertinggal dari negara tetangga dan memiliki tingkat kesadaran inovasi yang rendah. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan perusahaan manufaktur dalam melakukan inovasi produk. Penelitian ini menggunakan metode analisis regresi logit dan data sekunder yang berfokus pada 1.069 perusahaan manufaktur Indonesia tahun 2015. Hasil penelitian menunjukkan bahwa inovasi produk dipengaruhi secara positif dan signifikan oleh pengalaman kerja manajer, total penjualan, ekspor dan R&D. Dari hasil tersebut, dapat disimpulkan bahwa untuk meningkatkan kinerja inovasi perusahaan manufaktur Indonesia, kebijakan harus ditujukan pada faktor-faktor yang memengaruhi inovasi produk secara positif

Perencanaan Bisnis Mi Sagu Instan Di Kabupaten Kepulauan Meranti

The business planning of Sagu instant noodles in Kepulauan Meranti Regency, under the guidance of Dr. Azharuddin M. Amin, M.sc as Supervisor 1 and Mrs. Limetry Liana, SP, M.SI as a Supervisor II. Instant sago noodle business planning is information about sago-based instant noodle product. The information later can help in making decisions which are fast, precise and efficient. Kepulauan Meranti Regency is the area that develops the most sago in the form of wet sago noodles, therefore a study of instant sago noodles is needed. This study aims to analyze (1) business planning of instant sago noodles based on technical aspects, (2) business planning of instant sago noodles based on financial aspects. This research was conducted in 6 months starting from June 2019 - December 2019. This research is an action research with survey method. This study was qualitative and quantitative descriptive analysis through analyzing of investment criteria and sensitivity test. The result shows that business plan of instant sago noodle based on technical aspects deserve to be developed but need further processes such as labor testing so that the information product will be more comprehensive. The result of financial feasibility analysis shows that instant sago noodle business planning is feasible because it has met 4 investment criteria with an NPV value of Rp. 692,327,247.31> 0, IRR 99.51%,> applicable interest rate, B / C 1.42> 1, with a payback period of 2 years 1 month < business projections. Based on Switching Value analysis, instant sago noodle business planning is more sensitive to 9.06% decrease in output prices compared to an increase in 9.06% operating costs