Pengaruh Harga Dan Produk Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Indomaret Menoreh Semarang)

This study aimed to analyze the effect of pricing, product and customer loyalty with customer satisfaction as an intervening variable (Indomaret Menoreh case study in Semarang). The sampling method used purposive sampling technique. Determination of the number of samples using the formula Slovin (Rao, 1991), which resulted in a sample of 74 respondents.The method of analysis in this study using the validity, reliability, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination. Results from this study is that there is a positive and significant effect on the price variable (X1) on consumer satisfaction (Z)., There is a positive and significant effect of the variable product (X2) on consumer satisfaction (Z), there is a positive and significant effect of the variable price (X1) on customer loyalty (Y), there is a positive and significant effect of the variable product (X2) on customer loyalty (Y), there is a positive and significant impact on consumer satisfaction variables (Z) on customer loyalty (Y)

Pengaruh Citra Pasar Jum'at Karanganyar Terhadap Words of Mouth (Wom) Melalui Customer Delight Sebagai Variabel Mediasi

The purpose of this research is to analyze (1) effect of Friday market image to customer delight, (2) effect of Friday market image influence on positive WOM, (3) effect of customer delight influence on positive WOM, (4) indirect effect of Friday market image on positive WOM through customer delight as a mediation variables. The population of this research are all consumers of Friday market of Karanganyar. In this research amount of sample is 100 customers. Sampling method using snowball and accidental sampling. To test this hypothesis, researchers used a path analysis, while for data processing using SPSS Release 12. The results shows that (1) Friday market image has a significant effect on customer delight, thus H1 is supported; (2) Friday market image has no a significant and positive effect on WOM, thus H2 is not supported; (3) customer delight has a significant effect on positive WOM, thus H3 is supported; (4) customer delight mediates the effect of Friday market image on positive WOM, thus H4 is supported. Keywords : Friday market image, customer delight, positive WO

Kumpulan data klinik farmakologik

x, 538 p.; 21 cm