MANAGERIAL ECONOMICS AND CUSTOMER SATISFACTION

Uses examples to illustrate the trade-offs to be made between operating efficiency and customer satisfaction.Consumer/Household Economics,

PERFORMANCE: FROM THE CONSUMER VIEWPOINT

The author develops concept of customer image Profile and presents an example of its use.Consumer/Household Economics,

STORE IMAGE - A MANAGEMENT TOOL

This article discusses the various factors that contribute to the food store "image" as held by the shoppers in the community. The author examines techniques for discovering the store "image," and suggests techniques that may be employed to strengthen the positive values contributing to that "image."Agribusiness,

CUSTOMER ANALYSIS AND MARKET STRATEGY - SUPERMARKETS VS. CONVENIENCE STORES

Consumer/Household Economics,

Developing Merchandising Plans for Ohio Roadside Markets

Exact date of working paper unknown

Ohio Roadside Market Management and Marketing Practices

Exact date of working paper unknown