Analisis Peningkatan Penjualan Melalui Jasa Iklan Endorsement (Studi Kasus : Onlineshop di Kabupaten Wonogiri)

This study aims to describe, (1) Promotion strategies carried out by onlineshop sellers in Wonogiri Regency, (2) The extent of the impact of endorsements in increasing onlineshop sales in Wonogiri Regency. This type of research is to use qualitative descriptive with case study design. This data collection technique uses observation, interview, and documentation methods. Testing the validity of the data is carried out by the method of triangulation of sources and triangulation of techniques to find vallid data. To analyze the data obtained by the compiler using descriptive analysis, namely (1) Data Collection, (2) Data Reduction, (3) Data Presentation, (4) Conclusion Drawing. The results of his research are (1) Promotional strategies carried out using endorsements (2) The impact of endorsements that have been experienced is an increase in sales every year