Preparing Information Literate Teachers: A Review of the Literature

Ye

Preparing Information Literate Teachers: A Review of the Literature

Ye

Students\u27 Attitudes towards Textbook Types: Are Students Really Ready for E-Textbooks?

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they liked and/or disliked the various textbook options

Students\u27 Attitudes Towards Textbook Types: Are Students Really Ready for E-Textbooks?

Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) that have examined students’ perceptions towards the different types of textbooks currently on the market. Because of this, the goal of this exploratory study is to examine the attitudes and opinions of students towards four possible textbook options (hardback, paperback, e-textbook, and looseleaf) in order to better assist in textbook adoption decisions

A Sad Clown Story: McDonald\u27s Lack of Support for Ronald McDonald Houses

Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of sick children and for children receiving outpatient care” (“McDonald’s gives little,” 2013). RMHC currently has locations in more than 60 countries and regions around the world (“Ronald,” 2015). Each Ronald McDonald House establishes their own policies, budget, and fundraising goals; therefore, assets from each house are not co-mingled (Morran, 2013). Considering RMHC is named after Ronald McDonald from the McDonald’s Corporation, one would expect that McDonald’s makes extensive financial contributions to RMHC; however, this is not the case. The company has recently come under fire because RMHC only gets about 10% of their money from McDonald’s (Morran 2013). Further complicating matters is the fact that most of this 10% contribution actually comes from McDonald’s consumers via donation boxes at supporting McDonald’s restaurants. McDonald’s contributes only one penny to RMHC for each Happy Meal or Mighty Kids Meal purchased. (“McDonalds,” 2015). Overall, McDonald’s philanthropic contributions are 33% lower than other leading corporations (Kim, 2013)

Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-Books?

This study re-examines students’ attitudes and preferences to the four primary textbook types (hardback, paperback, loose leaf, and E-book). One hundred eighty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Unlike the 2014 study, where students overwhelming preferred paperback textbooks, even when this textbook is at a higher price than other alternatives, the 2018 study found that the textbook choice depended on if an access code to publisher’s online course materials was required. When access codes were required, students preferred paperback textbooks, followed closely by E-books. When no access code was required, rental options were preferred. When students were asked their opinions on the various textbook options, it was clear that price and ease of use were the primary deciding factors as to why they liked and/or disliked the various textbook options

Marketing Unhealthy Foods and Beverages: Our Children at Risk

This paper examines the ethical dilemma created because of the largely ineffective self-regulation of the advertising industry as it relates to children and the corresponding drastic increase in childhood obesity. Unhealthy food and beverage companies are intentionally targeting children who have not yet developed the cognitive skills necessary to discern programming content from advertising. Children, who have many years of consumption ahead of them, can be an appealing target market for companies promoting products high in fat and calories. Given that existing self-regulation policies have been largely unsuccessful, four potential solutions are discussed