3 research outputs found
Knowledge management practices (KMP) and academic performance in Universiti Teknologi Mara (UiTM) Terengganu, Malaysia
Knowledge management is one of the significant fields in the current organization in order to improve the performance. The aim of this study was to investigate the relationship between knowledge management practices and academic performance in public institution of higher learning. A questionnaire was used as the main instrument for the data collection. A total of 100 respondents answered the questionnaires which represented 54% of response rate. It was found that knowledge management practices namely knowledge generation, knowledge codification, knowledge sharing and knowledge utilization had positive and significant relationship with academic performance. Thus, in order to achieve higher academic performance, UiTM Terengganu has to ensure that the knowledge management practices were excellent
Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad
Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechnic, Kolej Politeknik MARA in Bangi, Malaysia. A total of 317 questionnaires were distributed. Using SPSS, it was found that the front page was the most influencing factor that affected customer satisfaction. However, it was also found that respondents were neither satisfied nor dissatisfied with entertainment magazines. It is suggested that continuous efforts and new marketing plans need to be carried out in order to improve customer satisfaction of the entertainment magazines. Post-purchase product satisfaction need to be studied as a continuation of this study