25 research outputs found
DETERMINANTS OF STRATEGIC RISK MANAGEMENT IN EMERGING MARKETS SUPPLY CHAINS: THE CASE OF MEXICO
Risk mitigation in global supply chains has grown in importance in recent years, in tandem with globalization and both the commercial and security threats faced by firms both large and small. This study hypothesizes that a firm’s ability to manage risk strategy—and therefore support its competitiveness—is determined by a symbiotic triad of factors: the resources it utilizes; network systems; and performance criteria it employs. The study, comprising 24 in-depth interviews with electronics and IT firms, examines resource utilization through the Resource-Based View (RBV), assesses firms’ proclivity to engage in networks for risk mitigation and competitiveness; and highlights the importance of performance evaluation as a critically important component in supply chain management. Findings reveal that both buyers and suppliers believe that the symbiotic triad can provide them with a competitive advantage in addition to improving operational efficiency, effectiveness and quality. Future research should also extend this pilot investigation to other countries and industries, and utilize a larger sample of firms for quantitative as well as qualitative assessment.Risk management; emerging markets; Supply Chain Management; IT
Determinants of strategic risk management in emerging markets supply chains: the case of Mexico
Risk mitigation in global supply chains has grown in importance in recent years, in tandem with globalization and both the commercial and security threats faced by firms both large and small. This study hypothesizes that a firm’s ability to manage risk strategy— and therefore support its competitiveness—is determined by a symbiotic triad of factors: the resources it utilizes; network systems; and performance criteria it employs. The study, comprising 24 in-depth interviews with electronics and IT firms, examines resource utilization through the Resource-Based View (RBV), assesses firms’ proclivity to engage in networks for risk mitigation and competitiveness; and highlights the importance of performance evaluation as a critically important component in supply chain management. Findings reveal that both buyers and suppliers believe that the symbiotic triad can provide them with a competitive advantage in addition to improving operational efficiency, effectiveness and quality. Future research should also extend this pilot investigation to other countries and industries, and utilize a larger sample of firms for quantitative as well as qualitative assessment.La disminución del riesgo en las cadenas de suministro globales ha crecido en importancia en los últimos tiempos, junto con la globalización, asà como las amenazas comerciales y de seguridad que las empresas, tanto grandes como pequeñas, enfrentan. Este estudio plantea la hipótesis de que la habilidad de una firma para manejar la estrategia de riesgo –y asà sostener su competitividad- está determinada por una triada simbiótica de factores: los recursos que utiliza; los sistemas de interconexión; y el criterio de rendi-miento que emplea. Este estudio, que comprende 24 entrevistas a fondo con empresas IT y electrónicas, examina el uso de recursos a través del Resource-Based View (RBV), evalúa la proclividad de la empresa de interconectarse para mantener su competitividad y mitigar el riesgo; y resalta la importancia de evaluar el rendimiento como un componente crÃtico en la administración de la cadena de suministro (supply chain management). Los resultados revelan que tanto los compradores como los proveedores creen que la triada simbiótica les puede proporcionar una ventaja competitiva además de mejorar su eficiencia operacional, efectividad y calidad. En tal sentido, las investigaciones futuras deberán extender este estudio piloto a otros paÃses e industrias, y utilizar una muestra más amplia de firmas tanto para la evaluación cuantitativa como cualitativa
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Measuring customer-based brand equity
Brand equity is very important to marketers of consumer goods and
services. Brand equity facilitates in the effectiveness of brand
extensions and brand introductions. This is because consumers who trust
and display loyalty toward a brand are willing to try to adopt brand
extensions. While there have been methods to measure the financial value
of brand equity, measurement of customer-based brand equity has been
lacking. Presents a scale to measure customer-based brand equity. The
customer-based brand equity scale is developed based on the five
underlying dimensions of brand equity: performance, value, social image,
trustworthiness and commitment. In empirical tests, brands that scored
higher on the customer-based brand equity scale generally had higher
prices. Discusses the implications for managers
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Consumer Responses to the Timing of Product Breakdowns in the Presence of Manufacturers' Warranties
Two experiments explored how timing of product failure in relation to warranty coverage influences consumers' affective reactions to product breakdowns. Subjects read scenarios describing a product needing repairs and the warranty coverage on the product. The timing of product failure and the presence and/or absence of warranty coverage influenced consumers' affective reactions to product breakdown. Affective reactions were much more negative when the consumer just missed the warranty as compared to conditions where the product breakdown was within warranty coverage or some time after warranty expiration. Timing also influenced expectancies, such that just missing warranty coverage led to more pessimistic predictions for future product performance. Purchase intentions are also reduced by just missing the warranty. The results also support our hypothesis that consumers' affective reactions mediate the effect of product failure timing on their repeat purchase intentions
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