Multi-channel management: An exploratory study of current practices

Wakolbinger LM, Stummer C. Multi-channel management: An exploratory study of current practices. International Journal of Services, Economics and Management. 2013;5(1/2):112-124

An agent-based simulation of customer multi-channel choice behavior

Sonderegger-Wakolbinger LM, Stummer C. An agent-based simulation of customer multi-channel choice behavior. Central European Journal of Operations Research. 2015;23(2):459-477

An agent-based simulation approach for the new product diffusion of a novel biomass fuel

Günther M, Stummer C, Wakolbinger LM, Wildpaner M. An agent-based simulation approach for the new product diffusion of a novel biomass fuel. Journal of the Operational Research Society. 2011;62(1):12-20

An agent-based simulation of multi-channel choice behavior across the purchasing process

Wakolbinger LM, Stummer C. An agent-based simulation of multi-channel choice behavior across the purchasing process. In: Beckmann SC, Ringberg T, Ritter T, eds. Proceedings of the 39th European Marketing Academy Conference (EMAC). 2010: 1-7

An agent-based simulation approach for the new product diffusion of a novel biomass fuel

Günther M, Stummer C, Wakolbinger LM, Wildpaner M. An agent-based simulation approach for the new product diffusion of a novel biomass fuel. In: Taylor SJE, ed. Agent-Based Modeling and Simulation. The OR Essentials series. London: Palgrave Macmillan UK; 2014: 61-67.Marketing activities support the market introduction of innovative goods or services by furthering their diffusion and, thus, their success. However, such activities are rather expensive. Managers must therefore decide which specific marketing activities to apply to which extent and/or to which target group at which point in time. In this paper, we introduce an agent-based simulation approach that supports decision-makers in these concerns. The practical applicability of our tool is illustrated by means of a case study of a novel, biomass-based fuel that will likely be introduced on the Austrian market within the next 5 years

An agent-based simulation model for the market diffusion of a second generation biofuel

Kiesling E, Günther M, Stummer C, Wakolbinger LM. An agent-based simulation model for the market diffusion of a second generation biofuel. In: Rossetti M, Hill RR, Johansson B, Dunkin A, Ingalls RG, eds. Proceedings of the Winter Simulation Conference (WSC 2009). Piscataway, NJ: IEEE; 2009: 1474-1481

A spatial simulation model for the diffusion of a novel biofuel on the Austrian market

Kiesling E, Günther M, Stummer C, Vetschera R, Wakolbinger LM. A spatial simulation model for the diffusion of a novel biofuel on the Austrian market. In: Bargiela A, Azam-Ali S, Crowley D, Kerckhoffs EJH, eds. Proceedings of the 24th European Conference on Modelling and Simulation (ECMS 2010). 2010: 41-49

Market introduction and diffusion of new products: Recent developments in agent-based modeling

Wakolbinger LM, Stummer C, Günther M. Market introduction and diffusion of new products: Recent developments in agent-based modeling. International Journal of Innovation and Technology Management. 2013;10(5): 1340015

Agent-based simulation of innovation diffusion: A review

Kiesling E, Günther M, Stummer C, Wakolbinger LM. Agent-based simulation of innovation diffusion: A review. Central European Journal of Operations Research. 2012;20(2):183-230