Exploring CRM effectiveness: an institutional theory perspective

This study identifies the potential contribution that institutional theory can make to understanding the success of marketing practices. Based on institutional theory, we argue that the effectiveness of marketing practices decreases when firms are motivated to adopt such practices under the influence of institutional pressures originating in firms' environments. However, alignment between a practice and a firm's marketing strategy may buffer against these negative effects. We apply these insights to the case of customer relationship management (CRM). CRM is considered an important way to enhance customer loyalty and firm performance, but it has also been criticized for being expensive and for not living up to expectations. Empirical data from 107 organizations confirm that, in general, adopting CRM for mimetic motives is likely to result in fewer customer insights as a result of using this practice. Our study suggests that institutional theory has much to offer to the investigation of the effectiveness of marketing practices

Mechanical Properties of Amorphous Silicon Nanoparticles

International audienceThe compression of amorphous silicon nanoparticles is investigated by means of molecular dynamics simulations, at two temperatures and for diameters equal to 16 nm and 34 nm. The nanoparticles deform plastically, with maximum contact stresses in the range 8.5-11 GPa, corresponding to strains between 12% and 24%. No clear size effect is observed. Despite large contact stress values, the formation of high density crystalline or amorphous phases is not observed, presumably due to the presence of lateral free surfaces allowing for plasticity deconfinement. Atomic displacements analysis confirms that during plastic deformation, atoms close to indenters are first pushed towards the nanoparticle center, before migrating laterally towards free surfaces. Plastic deformation leads to an increase of fivefold coordinated atoms, which are spatially correlated with the largest atomic displacements

Evaluation of genotoxicity through micronuclei test in workers of car and battery repair garages

In this study, the micronuclei test (MNT) was applied in exfoliated cells of buccal mucosa, in order to evaluate the genotoxic risk associated with occupational exposure of mechanics, storage battery renovation workers, and car painters. For each individual, 3000 exfoliated buccal cells were analyzed. There was a significantly higher frequency of micronucleated cells (MNC) in the exposed workers than in controls. Smoking and drinking habits, age, and working time did not represent significant factors in terms of increasing the production of micronuclei (MN), when the control and the exposed groups were compared. These results allowed to conclude that the studied individuals belong to a risk group and should periodically undergo biological monitoring and proper care