18 research outputs found
Barriers and incentives to urban park use: Melbourne-based second generation Australians who generally speak a language other than English at home
This network project’s aim is to identify the barriers to the use of Melbourne’s urban parks (including council
and Parks Victoria parks) experienced by second generation Australians who do not generally speak English at
home. To achieve the aim, three objectives were to be achieved. The first objective was to gain a context of
barriers and incentives to urban park usage through investigation attitudes towards leisure and perceptions of
parks. The second objective was to identify barriers stopping or limiting urban park usage, and third, to identify
incentives to increase usage of urban parks by second generation Australians that generally use a language other
than English at home
Identifying the relevant, clear and efficient list of discretionary travel decision making factors and evaluative components of destination image
No abstract supplie
The Lord of the Rings, New Zealand, and tourism: image building with film
Film induced tourism has recently gained increased attention in the academic literature and by the tourism industry. Increasingly aware of the high international profile films get and create, Tourism New Zealand (TNZ) very quickly developed promotional material aligned with The Lord of the Rings (LOTR) trilogy for the films' international releases. Utilising the organic images of the films, and complementing this with induced images in advertising and the TNZ tourist website, 100% Pure New Zealand, TNZ hoped for the explicit link to be drawn between the scenes in LOTR and New Zealand. TNZ commissioned NFO New Zealand to undertake research to identify the actual Post Production Effects (PPE) of the films on New Zealand's international tourism image, and more specifically the impact on awareness, motivations and behaviour. The results indicate a small impact of the films on tourist behaviour (1%). With a reinterpretation of the results this working paper provides further detail about what the results identified. This paper also identifies links between LOTR, and how the film has modified the destination image of New Zealand
The Lord of the Rings, New Zealand, and tourism: image building with film
Film induced tourism has recently gained increased attention in the academic literature and by the tourism industry. Increasingly aware of the high international profile films get and create, Tourism New Zealand (TNZ) very quickly developed promotional material aligned with The Lord of the Rings (LOTR) trilogy for the films' international releases. Utilising the organic images of the films, and complementing this with induced images in advertising and the TNZ tourist website, 100% Pure New Zealand, TNZ hoped for the explicit link to be drawn between the scenes in LOTR and New Zealand. TNZ commissioned NFO New Zealand to undertake research to identify the actual Post Production Effects (PPE) of the films on New Zealand's international tourism image, and more specifically the impact on awareness, motivations and behaviour. The results indicate a small impact of the films on tourist behaviour (1%). With a reinterpretation of the results this working paper provides further detail about what the results identified. This paper also identifies links between LOTR, and how the film has modified the destination image of New Zealand
Identifying the relevant, clear and efficient list of discretionary travel decision making factors and evaluative components of destination image
No abstract supplie
Film-induced tourism in the high country: recreation and tourism contest
Political, economic, and social changes have increased the importance of tourism in diversifying and sustaining rural areas. This article examines the impact of film-induced tourism on recreational use of the South Island High Country, New Zealand. Changes to the High Country's economic and administrative environment, coupled with image presented and reinforced in the filmed media (prominently in The Lord of the Rings and The Lion, the Witch and the Wardrobe), has amplified landholders' opportunity to engage in tourism. However, the different (and to some degree incompatible) activity and user profiles of traditional recreationists and new tourists has implications for the High Country