Pengaruh Kualitas Produk Dan Citra Merek Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Shampo Clear Di Kota Semarang)

This research is motivated by decrease of Clear Shampoo Top Brand Index in Indonesia and also there are few complaints from consumers about the product quality. The purpose of this study aims to determine the influence of product quality and brand image as x variable to loyalty as y variable trough satisfaction as z variable. The type of this research is an explanatory research, used non-probability sampling to 100 samples which were consumer of Clear Shampoo used purposive sampling and accidental sampling.The result shows that product quality has positive influential of 0,307 to satisfaction. Brand Image has positive influential of 0,214 to satisfaction. Satisfaction has positive influential of 0,790 to satisfaction. By the result of Sobel Test obtained between product quality to loyalty trough satisfaction is 3,09763421t sum y p-value is 0,00195072. Between brand image to loyalty trough satisfaction using t sum in Sobel Test is 2,27266607 and by p-value is 0,02304631.The writer suggest that the company should continue to improve the product quality and the brand image of Clear Shampoo, so that the customer will continue to become a loyal customer. Clear shampoo should continue to deliver satisfaction to its costume

Pengaruh Intellectual Capital terhadap Kinerja Perusahaan (Studi Kasus pada Perusahaan Industri Barang Konsumsi yang Tercatat di Bei Tahun 2012-2014)

Competition among businesses has been increasing at the era of globalization. Growingconsumer demand encourages manufacturers to improve themselves in order to survive incompetition. One effort that can be done is to improve managerial performance and innovation.Therefore, companies need to consider not only the tangible assets but also intangible assetstowards knowledge-based businesses.This study aims to determine whether there is influence between Intellectual Capital(Human Capital, Structural Capital and Capital Employed) on the performance of the consumergoods industry companies listed on the Indonesia Stock Exchange in the year 2012-2014. Type ofthis study use explanative type. Technique sampling from this study is saturation sampling. Thepopulation used a total of 35 consumer goods industry companies listed on the Indonesia StockExchange in 2012-2014. This study use SPSS for Mac version 21.Results from the study showed that there is no significant relationship between HumanCapital and Corporate Performance, as well as the Structural Capital is no significant effect onthe Company's Performance. However, Capital Employed has a significant impact on theCompany's Performance. Based on these results it can be said that the performance can beaffected by the Company's Capital Employed which means the relationship between the companyand external parties can better improve the company's performance. The recommendation iscompanies should pay attention to manage intangible assets, especially Capital Employed becauseit can affect the performance of companies

Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Produk PT. Mustika Ratubuana Internasional Tbk.

The decision to purchase some products for beauty that made by women in generally is a reasonable thing to do. Similarly, purchasing decisions of products PT . Mustika Ratubuana International Tbk , which is done by the student Fisip Diponegoro University . Thus , this study will focus on the results that show about the product purchasing decisions PT . Mustika Ratubuana International Tbk that taken by the respondentThe purpose of this study was to determine the presence or absence of the influence of product quality, price and brand image on product purchasing decisions PT . Mustika Ratubuana International Tbk . The case study at the student of Fisip University Diponegoro . The type of this research is explanatory research . Mechanical sampling using non probability sampling which accidental sampling method and purposive sampling . The number of samples taken by 100 respondents . in this research used SPSS version 21.0.Based on the results of the descriptive analysis of 49% indicates that the variable quality of the products included in the category quite well . 44 % indicates that the variable price included in the category of price , 48 % showing that the brand image variables included in both categories. Based on the calculation of the correlation coefficient and the coefficient of determination shows that the purchasing decision can be explained by 82.7 % by the variable quality of product , price and brand image while the rest of 17,3 explained by other factors . Based on the calculation of F test shows that there is influence between product quality , price and brand image to the purchasing decision .The Suggestions in this research is to improve product quality in both the packaging and the benefits of the product . Moreover in terms of price , the price of conformity with quality products must also be upgraded and improved

Pengaruh Citra Merek, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Laptop Acer

With the increasing of human population and the growth of sains and technology causing the needing of product of technology becaming the primary needs, especially laptop. Many brands of laptop that available on the market, then there is increasingly intense effort from laptop company to capture large market share from other company. At this time segment of cars that become the market leader in Indonesia is Acer. However the sales of Acer Laptop in 2011-2014 are fluctuated. If it's not addressed it will be a threat to it's dominance on laptop market share.The purpose of this research was to determine the influences of brand image, product quality, and promotion, on purchase decision of Acer Laptop. This research method is explanatory on 100 respondents with purposive technique sampling. With data collection through interview, questioners, and literature review. The analysis technique used was quantitative. Quantitative analysis using cross tabulation, validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and helped by application SPSS 16.0 for Windows.The result of statistic analysis known the influences of partially between brand image on purchase decision is 11,8 % product quality on purchase decision is 28,7 %, and promotion on purchase decision is 2,9 %,, the influences of simultaneously between product quality, promotion, and after sales service on purchase decision are 27,3 % whereas 72,7 % affected by other factors.From that results can be concluded brand image, product quality and, promotion influenced to purchase decision partially and simultaneously. Based on these conclusion so advice can be given for the Acer Company are to increasing brand image by increasing the quality of durability of laptop, notice the product quality with increasing the drurablity of laptop by replacing the hardware, doing exciting promotions and increase promotion frequency

Penyusunan Anggaran Pembelian Bahan Baku Kunyit Pada PT. Nyonya Meneer Semarang

PT. Nyonya Meneer Semarang is a company engaged in the production of herbal medicine. Purchases of raw materials performed each year has increased, it is influenced by the increase in market demand and the difference between the purchase of raw materials that have been planned and the actual realization of the need. With a production capacity of more banyyak, budget forecasting is necessary to purchase raw materials with a small degree of inconsistency. So it can reduce the cost of investment in materials, minimize production costs and ultimately company profits can be optimized. The purpose of this study was to determine the determination of the optimal raw material inventory by EOQ. Where the ledge first thing to do is to determine the need for raw materials for 5 (five) years, then the budget budgeting buying raw turmeric which includes the number of needs, beginning inventory and ending inventory so as to know the amount of the purchase of raw materials each year. To determine the need for raw materials in 2012 as a supporting factor is the historical data, data distribution, extensive business and competitors. Therefore used a method of forecasting the trend analysis covering semi average method, least square method, the method and the method of quadratic trend eksponentisial trend. Of the four forecasting methods are then conducted further analysis by selecting the most appropriate method paramalan to search the very low standard deviation, which means having a close measure of the accuracy of the real situation

Pengaruh Budaya Organisasi, Aktualisasi Diri, dan Penghargaan terhadap Prestasi Kerja Karyawan PT. Kereta Api Indonesia (Persero) DAOP IV Semarang

This study aimed to describe the influence of organizational culture, self-actualization, and esteem to employee performance of PT. Kereta Api Indonesia (Persero) DAOP IV Semarang. The sample method is census of the entire population of 110 respondents was sampled. The author used SPSS 16.0 program to test the regression on the data analysis. The result it can be concluded partially that the variabels has positive influence and significant to employee performance. Organizational culture on the employee performance by during t test (5,772) > t table (1,659). Self-actualization on the employee performance by during t test (5,772) > t table (1,659), and esteem on the employee performance by during t test (7,325) > t table (1,659). Simultaneously, these variabels have a positive influence and significant on the employee performance with the result of F-test (27,262) > F-table (2,690). To improve employee performance, PT. Kereta Api Indonesia (Persero) DAOP IV Semarang shall be improving the innovating potency of employee, open up opportunities for employee to take education and training, and increasing rewards