3 research outputs found
Programming Visual Representations. Evolutions of Visual Identities between Tangible and Intangible
[EN] The communication design field it is considerably changed in the last 20 years and more as
well as the role of the designer. Technology has modified the daily work tools, and new
possible relations between the designer, the commitment, and the final user can be
underlined.
Observing some of the most experimental practices, new visual languages have drawn the
attention, affected by innovative approaches and mixed competencies. The area of visual
identities is especially of interest, not excluding other areas of experimentations.
The phenomenon of the so-called dynamic or post-logo identities underlined the
possibilities of using more fluid and expressive, variable, context related, processual,
performative, non-linear, consistent visual languages instead of the usual and static
repetition of a logo or an imposed series of rules (Felsing, 2010). However, also their
contradictions in making recognizable an organization and in the visual identity daily
management.
An interesting evolution to be underlined is in the use of the digital tools, not anymore in a
passive way but in an active way. Visual designers can build their digital tools basing them
on design and esthetic needs. The designer is not anymore just the user of ready-made
digital tools, becoming himself programmer of customized digital toolboxes by using open
source codes or hardware like Arduino. Not just a DIY attitude but something that it is
changing the control knobs of a design system in all its process and development.
As far as technology support is relevant, technical matters are relegated in the background
on behalf of abstraction and data parametrization that means on behalf of a meta-design
level. The use of programming in creative and visual communication design processes
“empowers the designer, freeing he from the constraints of predefined computational tools,
and promoting creative freedom in the construction of visual metaphors” (Duro, Machado,
Rebelo, 2012). The aim of this paper is to argue this recent evolution in the field of visual
identities and the wider area of communication design practices.Guida, F.; Voltaggio, E. (2016). Programming Visual Representations. Evolutions of Visual Identities between Tangible and Intangible. En Systems&design:beyond processes and thinking. Editorial Universitat Politècnica de València. 419-430. https://doi.org/10.4995/IFDP.2015.3334OCS41943
Communicative Machines Speculating on Death. Classroom projects speculating on the theme of “death” from the School of Design at Politecnico di Milano.
Classroom projects speculating on the theme of “death” from the School of Design at Politecnico di Milano. Using a variety of technologies and media, students find in Speculative Design a fertile field of “cross-disciplinary and integrative” experimentation
What If. An anti-disciplinary design show.
What If. An anti-disciplinary design show
4 marzo 2017, Open Dot fablab, Milano
A cura di Francesco E. Guida, Andrea Braccaloni, Pietro Buffa, Alessandro Masserdotti