THE RELATIONSHIP OF CIVIL IDENTITY AND CONSUMER PREFERENCES OF DOMESTIC GOODS

The article presents the results of an empirical study of the relationship between indicators of civil identity and consumer preferences of domestic goods. The process of globalization and unstable economic and political events create conditions for a more thorough analysis of the characteristics of consumer preferences and the study of the relationship between the preferences of domestic goods by consumers and indicators of civil identity. The study consisted of three parts: a study of the attitudes of respondents towards a producing country (Patosha, Volkova), a study of indicators of civil identity (Tatarko A.N., modification of Trefilova O.), the determination of consumer preferences for goods from different countries (Patosha, Volkova). The sample of the study was 125 residents of Russia. As a result of the empirical research, the hypothesis about the relationship of indicators of civil identity and consumer preferences of domestic goods was proved. A consumer who feels that he belongs to the state is more likely to prefer domestically produced goods. In addition, the results of the study show the presence of ethnocentrism among Russian consumers. The results of the study may be useful to representatives of domestic business for better promotion of their product on the market. In addition, a new methodology for studying consumer preferences has been designed, which may be useful for the future study of consumer preferences

A comparison of modern pollen rain collected by Hirst type and Tauber traps in Moscow, Russia

Abstract. The present study compares the pollen spectra from the Hirst type pollen trap and nearby located Tauber traps installed in different vegetations in order to gain knowledge on the pollen vegetation relationship and to assess whether the deposited pollen is in accordance with airborne pollen concentrations. The modern pollen spectra have been monitored over 2016 year in Moscow Region, Russia. Four Tauber traps were installed in different vegetation types: in birch and mixed forests, in the semi-open area (spruce forest) and in open area on peat bog. A comparison between pollen percentages retrieved from Tauber and Hirst type pollen trap shows mostly similar pollen spectra. The spectra from both traps are mostly similar in regard to major taxa. Betula, Pinus and Alnus predominate in the spectra of both traps. The Tauber spectra are characterized by higher taxonomic variability due to greater occurrence of local herbaceous plants. The spectra from Tauber and Hirst type traps represent both local and regional vegetation well

THE RELATIONSHIP BETWEEN SOCIAL IDENTITY AND CONSUMER BEHAVIOR

The article demonstrates the results of the study of the relationship between the characteristics of social identity and consumer preferences when choosing products of domestic manufacturers. In the context of the growing role of the economic environment, there is an increasing interest in understanding the role of socio-psychological mechanisms of consumer behavior. It is relevant to study the relationship between the components of social identity and the features of its consumer behavior when making decisions about goods. The paper examines the relationship between the cognitive and value components of social identity and consumer preferences of a person when choosing domestic goods. The sample consisted of 62 people aged 20 to 55 years (M = 33.06; SD = 9.73). As research methods, were used open and projective questions, the methods of" Who am I "by M. Kuhn, T. McPartland, and a modification of the" Must-test " method by P. N. Ivanov to study the value component. Statistical processing of the obtained data was carried out using correlation-search factor analysis using the statistical package SPSS 19. The relationship between the indicators of identity and consumer preferences in relation to the "attached" characteristics of goods that are of particular importance to a person is revealed. Preference for goods produced by domestic producers is positively associated with civic, ethical, religious, and patriotic characteristics of identity, and negatively with material values. Thus, the relationship between cognitive and value indicators of social identity and consumer preferences of the individual is revealed

Spruce and broadleaved trees pollen percentages and PAR values in the European part of Russia: 9 years of pollen trap monitoring implemented to the fossil data

Abstract. 9-years results of modern pollen monitoring in the Central European Russia are presented. We discuss some implementations of modern pollen data to the interpretation of fossil distribution for Picea and broadleaved trees pollen

Discontinuous Shear Thickening (DST) transition with spherical iron particles coated by adsorbed brush polymer

In this work we explore the rheology of very concentrated (0.55<$\Phi$<0.67) suspensions of carbonyl iron (CI) particles coated by a small polymer. A strong DST is observed in a large range of volume fraction presenting some specificities relatively to other systems. In particular, in a given range of volume fraction, the DST transition appears suddenly without being preceded by shear thickening. The presence of a frictional network of particles is confirmed by a simultaneous measurement of the electric resistance of the suspension and of the rheological curve. Using the Wyart-Cates model we show that, increasing the volume fraction, the fraction of frictional contacts grows more and more quickly with the stress that disagrees with the prediction of computer simulations. The same kind of behavior is observed in the presence of a magnetic field with, in addition, a very strong increase of the viscosity with the magnetic field before the transition. We interpret this behavior by the interpenetration of the polymer layer under the effect of the shear stress-and of the magnetic stress-followed by the expulsion of the polymer out of the surfaces. Besides we point that, above the DST transition, we do not observe a jamming in the range of volume fraction whereas it is predicted by the W-C model. Based on the fact that in the absence of shear flow, the polymer should come back to the surface and destroy the frictional contacts we can predict an asymptotic non-zero shear rate and reproduce the experimental behavior

Linguistic Progmatics of English Borrowings in Russian Mass Communication Discourse

The paper focuses on linguistic and pragmatic peculiarities of English borrowings used in the discourse of mass communication in Russian. The analysis of Russian-language web content has enabled the author to identify the symbolic significance of shoe names borrowed from the English language. The system of values referred to a fashionable lifestyle was revealed and described; the thematic domains, such as sports, healthy lifestyle, active life position, and eco-activism are highlighted. The shoe names borrowed from English are regarded in the article in terms of translingual units and are defined as linguistic signs, which belong to another language, but the speakers, who are the agents of network communication, use them ad hoc to convey the ideas through switching the language code. Translingual units are found out to be universal symbols in the context of global mass culture. Having crossed the borders of the languages, they broadcast new values. Meanwhile, they spontaneously go through the main stages of linguistic adaptation and actively penetrate the network content of mass communication. The article presents the techniques of the borrowed shoe names translingual adaptation. The identified techniques include translingual derivation, partial grammatical categorization, conversion and blending, which consists in the occasional composition of the original, graphically unadapted English stem – a proper noun denoting a brand name of the shoe manufacturer, and a Russian suffixoid -ovsk-, which forms relative adjectives with the generalized meaning of sharing characteristics, prescribed to the object, indicated by the root morpheme. Phonetic assimilation of translingual shoe names presupposes following pronunciation rules of the Russian language, including the reduction of vowels in the first pre-stressed syllable; devoicing voiced consonants at the end of a word; palatalization; coexistence of diphthongized and monophthongized variants of vowel pronunciation, which indicates the incompleteness of phonetic adaptation

Domestic violence in rural arears of Russia and Australia

The problem of domestic violence has become one of the most urgent problems of modern social practices, namely, its study, fight against all forms of using violence, prevention of domestic violence, social stigmatization. In connection with the actuality of the problem, it has appeared the necessity of working out complex program of prevention of domestic violence and giving help to victims of domestic violence. The success of prevention of domestic violence directly depends on how deeply the society recognizes the problem of domestic violence, social stigmatization, its sequences

Dynamics of a 2D Vibrated Model Granular Gas in Microgravity

We are reporting an experimental study performed on a granular gas enclosed into a 2D cell submitted to controlled external vibrations. Experiments are performed in microgravity during parabolic flights. High‐speed optical tracking allows to obtain the kinematics of the particles and the determination of all inelastic parameters as well as the translational and rotational velocity distributions. The energy into the medium is injected by submitting the experimental cell to an external and controlled vibration. Two model gases are studied beads and disks; the latter being used to study the rotational part of the particle’s dynamics. We report that the free cooling of a granular medium can be predicted if we consider the velocity dependence of the normal restitution coefficient and that the experimental ratio of translational versus rotational temperature decreases with the density of the medium but increases with the driving velocity of the cell. These experimental results are compared with existing theories. We also introduce a model that fairly predicts the equilibrium temperatures along the direction of vibration

Tunable discontinuous shear thickening with magnetorheological suspensions

International audienceDiscontinuous shear thickening is a phenomenon observed in concentrated suspensions where, at a given applied stress, the flow becomes suddenly partially blocked and the shear rate begins to decrease and to oscillate when the stress is increased above the critical one. In this work, we show that it is possible to control with a magnetic field this abrupt transition from a flowing state to a jammed state, using a suspension of magnetic particles coated with a superplastifier molecule. In the case of experiments made at constant velocity, the transition to the jammed state corresponds to a very high jump of stress which can reach several hundred pascals for fields as low as a few kiloampere per meter. We present also results obtained in microgravity on a magnetic powder, showing that the solid friction between particles plays a key role in the jamming phenomenon

Immune Regulatory Network in Cervical Cancer Development: The Expanding Role of Innate Immunity Mechanisms

There is increasing evidence of a pivotal regulatory role of innate immune mechanisms in tumor-immune interplay. Among these diverse mechanisms, tumor-derived nucleic acids’ sensing has recently emerged as one of the fundamental pathways linking innate and adaptive immunity, with DNA-sensor STING being the crucial member of this pathway. Another clear trend is understanding the striking diversity of innate and innate-like immune cell populations implicated in suppression or promotion of tumor growth. Papillomavirus-associated cervical cancer appears to represent a complex network of antiviral and antitumor innate immune mechanisms, whose regulation can be significantly influenced by developing neoplasia. In this chapter, we address new data on the problem of regulation of innate and acquired immunity in cervical cancer patients published in the past 2 years. To support the idea of multilevelness and diversity of changes in the innate arm of immunity, we also report our findings about (a) the expression of endogenous immune sensor STING in neoplastic tissue and peripheral blood lymphocytes, (b) altered frequencies of circulating natural killer and natural killer-like cell populations, as well as regulatory T lymphocytes from patients with precancerous or early cancerous lesions. Revisiting this problem may provide new insights into therapeutic options for cervical cancer