DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Digital marketing efforts are becoming more common and effective as digital platforms are integrated into daily life and marketing strategies and as more consumers use digital devices than physical stores. This essay largely focuses on conceptualizing digital marketing and how it benefits modern businesses

Accounting information in to support function business decision making in the company

Accounting information intended for internal or external customers provide the necessary basis for financial decision making. Continuous improvement of accounting information leads to changes in all areas of company operations, given that the information systems development leads to the change of the role the accounting information systems have in the company accounting informing. In accordance with the above, the aim of this paper is to identify the role of accounting information in company financial decision making. This paper points to the role of accounting information, active use of accounting information by internal and external users, as well as the future of accounting information by using accounting information systems

EFFECTS OF MONETARY - EXCHANGE POLICY TO DEVELOPMENT OF AGRICULTURE COMPETITIVENESS IN THE REPUBLIC OF SERBIA

The Republic of Serbia has one of the most important resources - agricultural resources, which are affected by the monetary - exchange policy, and that, as such, is the backbone of Serbia's economic development, which should be based on the exploitation of agricultural land since this resource puts our country in the region with expressed relative, comparative advantages in relation to a large number of countries. The rise in prices of agricultural products in the long period was much slower than the growth in the price level, which is the agricultural activity in the context of primary production was placed in a very disadvantageous position. The active fiscal policy, through excise taxes on petroleum products leads to higher costs in farming than in any other area. Consumption of petroleum products is the biggest expense that directly participate in the production process. Neither in terms of monetary -exchange policy situation is not favorable. The unreal exchange rate policy stimulated imports and discouraged real exports of agricultural product results in the "unrealistic" low productivity in this sector. In this regard, it is important to establish an appropriate economic policy through monetary, fiscal and exchange mechanism, in order to create a competitive advantage of agricultural production in this area

Contemporary economic and business issues

This research monograph consists of 17 papers under the framework of contemporary economic and business issues which we can structure into several main research fields. These fields relate to the regulation of economic and business activities, especially in the context of digitalization processes, fiscal and monetary issues, dealing with the impact of digitalization and COVID19 pandemics on traditional academic and business debates, as well as on innovation processes in both government and the corporate sector. We can borrow the phrase from one of our papers and confirm that the papers presented show that the innovative market and digital society, as the new global development and technology paradigm of the modern world, together with its capabilities and standards, has changed the character of entrepreneurship and the state/government in terms of their new interactions. Thus, the contributions from the research monograph are made more urgent by the main objective of introspection of the traditional economic and business sectors and activities under the prism of digital transformation. The researchers were particularly interested in the impact of the COVID19 pandemic on the economic and business sectors. Although the conference was held in the midst of the pandemics, researchers were able to present valuable studies showing the extent of the threat posed by COVID 19 to the public health and economic outcomes of EU citizens. Significant pressure was placed on member state spending, particularly in countries with lower fiscal capacity, resulting in a severe temporary deterioration in the fiscal deficit and public debt. It is also noted that the crisis COVID -19 will have an uneven impact on member states and could deepen their divergence. Therefore, new and creative fiscal policies to support investment in digital transformation, green transition and innovation are of utmost importance. This monograph provides some guidance