1 research outputs found
About the growing role of social networking as an effective tool for organization promotion in the digital economy
The article deals with the use of social networks as a promotion tool. The authors describe social networks as an actual method of marketing communications, the distinctive characteristics of which are: a wide variety of views, focus on the needs of the target audience, efficiency, flexibility and low costs. The article discusses the main types of social networks presented at the present stage of development of the digital economy.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΠ΅ΠΉ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠ° ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ. ΠΠ²ΡΠΎΡΡ Π΄Π°ΡΡ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠΌ ΡΠ΅ΡΡΠΌ ΠΊΠ°ΠΊ Π°ΠΊΡΡΠ°Π»ΡΠ½ΠΎΠΌΡ ΡΠΏΠΎΡΠΎΠ±Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΡ
ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΉ, ΠΎΡΠ»ΠΈΡΠΈΡΠ΅Π»ΡΠ½ΡΠΌΠΈ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠ°ΠΌΠΈ ΠΊΠΎΡΠΎΡΠΎΠ³ΠΎ ΡΠ²Π»ΡΡΡΡΡ: ΡΠΈΡΠΎΠΊΠΎΠ΅ ΡΠ°Π·Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΈΠ΅ Π²ΠΈΠ΄ΠΎΠΌ, ΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΡΡΡ Π½Π° ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠΈ ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ, ΠΎΠΏΠ΅ΡΠ°ΡΠΈΠ²Π½ΠΎΡΡΡ, Π³ΠΈΠ±ΠΊΠΎΡΡΡ ΠΈ Π½Π΅Π²ΡΡΠΎΠΊΠΈΠ΅ Π·Π°ΡΡΠ°ΡΡ. Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ Π²ΠΈΠ΄Ρ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΠ΅ΠΉ, ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π½ΡΡ
Π½Π° ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠΌ ΡΡΠ°ΠΏΠ΅ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠΈΡΡΠΎΠ²ΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ