The Psychology of Country-of-Origin Effects

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-ori­gin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country­-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general pref­erence for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising

Putting the public back in behavioral public policy

Behavioral public policies are aimed at influencing the behavior of the public in a way that is advantageous for the public itself and within the law. Sanders, Snijders and Hallsworth (2018 , this issue) summarize the state of the art of this new field of study and introduce a number of challenges and opportunities for the time to come. We address an additional challenge that is present and central in all attempts to influence behavior, namely the public – the people that are the target of behavioral public policies. We review evidence revealing that people do not passively accept those influence attempts, but often show reactant responses. We propose that the Persuasion Knowledge Model provides a framework both to understand the reactions of the public and to facilitate communication between academic researchers and practitioners

Country-of-origin effects on consumer product evaluations

This thesis aims to gain a better understanding of the influence of the country-of-origin of products on consumers' product evaluation. A literature study and meta-analysis reveal a multitude of ways in which country-of-origin can influence product evaluations. The country-of-origin has a significant influence on consumers' product evaluations. The fact that consumers generally favor products from their own country to foreign products is linked to the motives consumer etnocentrism (the wish to support the local economy) and national identification (the need for a positive image of own country and people). These two motives influence product evaluation independently. The influence of country images (the ideas and feelings of consumers about a certain country) on product evaluation is demonstrated. Furthermore the interactions between the country-of-origin and other productinformation was investigated. The country-of-origin is both viewed as productinformation as well as a reference standard in comparison to which other information in an advertisement is interpreted. The thesis concludes that the research has shown that the country-of-origin can be a useful tool in the market positioning of products

What Drives Word of Mouth: A Multi-Disciplinary Perspective

The article presents abstracts on word-of-mouth advertising-related topics which include the different roles of product originality and usefulness in generating word of mouth, understanding the way consumers deal with the tension between authenticity and commercialism in seeded word of mouth campaigns and consumer motives for word-of-mouth referral