Ablation of biological tissues by radiation of strontium vapor laser

A two-stage laser system consisting of a master oscillator and a power amplifier based on sources of selfcontaine

Comparison of solar activity proxies: eigen vectors versus averaged sunspot numbers

We attempt to establish links between a summary curve, or modulus summary curve, MSC, of the solar background magnetic field (SBMF) derived from Principal Component Analysis, with the averaged sunspot numbers (SSN). The comparison of MSC with the whole set of SSN reveals rather close correspondence of cycle timings, duration and maxima times for the cycles 12- 24, 6,7 and -4,-3. Although, in 1720-1760 and 1830-1860 there are discrepancies in maximum amplitudes of the cycles, durations and shifts of the maximum times between MSC and SSN curves. The MSC curve reveals pretty regular cycles with double maxima (cycles 1-4), triple maximum amplitude distributions for cycles 0 and 1 and for cycles -1 and -2 just before Maunder minimum. The MSC cycles in 1700-1750 reveal smaller maximal magnitudes in cycles -3 to 0 and in cycle 1-4 than the amplitudes of SSN, while cycles -2 to 0 have reversed maxima with minima with SSN. Close fitting of MSC or Bayesian models to the sunspot curve distorts the occurrences of either Maunder Minimum or/and modern grand solar minimum (2020-2053). These discrepancies can be caused by poor observations and by difference in solar magnetic fields responsible for these proxies. The dynamo simulations of toroidal and poloidal magnetic field in the grand solar cycle (GSC) from 1650 until 2050 demonstrate the clear differences between their amplitude variations during the GSC. The use of eigen vectors of SBMF can provide additional information to that derived from SSN that can be useful for understanding solar activity.Comment: 23 pages, 9 figur

Design thinking in managing the dynamics of group intellectual work

The use of design thinking for the formation of soft skills of specialists has been proved in the article. Presently, the concept of Π-shaped competence takes on a new meaning: a modern specialist needs professional competencies and soft skills, and especially empathy and willingness to cooperate. The purpose of this work is to show the role of the design thinking approach in the development of soft skills among specialists.The design thinking approach is currently developing in three main areas: the methodology for research and  improvement of customer experience (service design), the basis for team building and corporate culture growth (as part of employee experience management), and neuro-design. A portfolio of tools included in a well-defined design solution structure helps guide the creative team to effectively use their cognitive abilities, which ultimately allows them to find a breakthrough innovative solution.Based on the author’s own experience in teaching design thinking to University students and students of business programs, the rules for conducting design seminars for discussion have been proposed. The main areas of application of design thinking have been highlighted and described in the cases: creating an innovative product that is in demand by the consumer; improving the processes of organization and team building, personal growth and creativity development. Features of design seminars have been shown, descriptions of  some popular design thinking techniques have been given (empathy map, CJM, HMW, CBF, World café), and the author’s addition to the user’s path map – the PEdPL model has been presented. The impact of various design thinking techniques on the results of group work has been assessed. The curve of emotions and performance of the group during the design session in the training format has been constructed. Recommendations for managing the dynamics of group work using design thinking techniques and coaching techniques have been given

PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY

The principles of formation of a digital organization and the main steps of transformation of customer experience in the field of public services on the basis of omnichannel have been defined. The basis for the implementation of digital principles should be changes in personnel management, including a focus on engagement, motivation, result orientation, team building understanding of the client. The results of assessing the demand for technological trends that can be used to expand the composition of digital services of the public service have been presented in the article. The task of rapid implementation of digital interaction of public services in the simplification of the procedure of registration of documents has been highlighted separately. The key areas for improving the processes of interaction between citizens and the civil service, which can be created in digital form primarily, have been determined. The main principle of the selection of priority areas of application of technologies was the readiness of citizens to innovative changes (digital maturity), as well as the sufficiency of resource support for transformative processes

Business strategy design methodologies: from product design to platform design

The article presents an analysis of modern methodologies that are successfully used for the development of innovative products and ecosystem platforms. The paper describes the tools of the “Jobs To Be Done” approach. The author highlights the differences between the two concepts “Jobs-As-Activities” and “Jobs-As-Progress”. The study emphasizes the importance of studying the digital client path. The publication presents by step-by-step an algorithm for constructing a strategy for bringing a new offer to the market based on the “Jobs To Be Done” method. The article presents examples of filling in the Job stories Canvas, interview framework in “Jobs To Be Done” format, Process Making Forces Canvas.The study shows the tools that are successfully used in creating a business strategy based on an ecosystem platform. The paper substantiates the importance of customer-oriented approach and switching to an ecosystem approach to the development of a business model. The author highlights the benefits from the ecosystem of the user, business owner and partners.The study gives an overview of ecosystem types according to the Gartner classification with examples in Russian ecosystems. The author provides tools of the Platform Design (Platform Innovation Kit) which allow you to develop an integrated environment for the development of the customer experience, to improve consumer goods and services: VRIO framework, a Matrix of Motivation, the Ecosystem Platform Relations Canvas, Training Mechanism Canvas, Value Proposition Canvas and Platform Business Models Canvas. These tools expand the design thinking portfolio

DESIGN-THINKING: PRACTICE OF CUSTOMER EXPERIENCE RESEARCH

The purpose of our research is to find new tools for analysing hidden client needs (pains), regulating the sequence of reasoning when making decisions during the creation of innovative projects. We propose an approach of a creating a map of studying the customer experience of interaction with the product in which we can use Customer Jorney Map (CJM), method of triads and model PEDPL: Pre-Experience, Experience, Post-Experience, Lost-Experience). An important segment of model PEDPL is analysis “Lost Experience” when we can study new processes out-of-plane current business, an alternative to the use of a known product, expansion of functions, the reincarnation of the user experience in another plane, taking into account unrealized characteristics and interests of consumers (cultural characteristics, preferences, hab- its, traditions, etc.). This analysis can account for all patterns of the user experience in the product. This methodology puts in evidence new approaches to structuring information, which is important for im- mersing in user experience, understanding their problems and finding new solutions. Scientific novelty consists of proposed new tools for visualizing associative thinking, constructing a sequence of steps and methods for studying consumers, isolating the problem, developing an idea. The article presents a quest for the rector and the mayor, solving the problem: how easy and inexpensive to make a comfortable life of a short-sighted person in the city and University. In the preparation of the prototype used such methods of design thinking as the map of empathy, the method of the triad, CJM, PEDPL, SAP business origami. The results of the application can be in demand when developing a new Internet service or mobile application, or, for example, to develop a brand strategy, when it is important to explore the hidden needs of the client

“Tele-everything” world and hybrid office model – new global trends after the COVID-19 pandemic

As a result of forced social distancing and nationwide blockages, the habit of doing everything remotely has rapidly developed in society. The majority of work and household activities have been transferred to the Internet, and this has naturally led to the emergence of a new trend – “TV-everything” world.The rapid shift to a remote format and accelerated automation of processes have also changed attitudes to the previous management rules. The vast majority of companies decided during the pandemic to move some categories of staff to full-time remote work. One of the most debated topics today is the hybrid office model, where some employees work from home.The aim of the study is to show the consequences of the pandemic, which will determine the growth points in technology and management for the future, and to highlight the important challenges that the new norm of organisational management brings with it.The article presents the results of a survey of managers from various sectors carried out between March and April 2021. A review of the use of new technologies to improve the quality of the hybrid office was carried out. The importance of reinforcing the corporate culture in a remote working environment is highlighted and some guidelines for building communication in a remote working team environment are listed.These include: fostering corporate spirit, establishing a shared vision of the situation, mentoring, a culture of continuous feedback, informal communication, and newcomer adaptation.In a changing work environment, companies need to be extremely attentive to the well-being and productivity of teams and the mental health of employees. A number of measures have been proposed to monitor and improve the resource status of staff in organisations, including the use of computer systems that can conduct real-time assessments of employee performance and engagement based on artificial intelligence technologies

An oscillograms processing algorithm of a high power transformer on the basis of experimental data

The paper presents the studies on digital processing of oscillograms of the power transformer operation allowing determining the state of its windings of different types and degrees of damage. The study was carried out according to the authors' own methods using the Fourier analysis and the developed program based on the following application software packages: MathCAD and Lab View. The efficiency of the algorithm was demonstrated by the example of the waveform non-defective and defective transformers on the basis of the method of nanosecond pulses

Online sales funnel as an analytical tool for business efficiency management

The possibilities of online sales strategy analysis based on unit-economy metrics (Unit Economics is a new economic modeling method used to determine the effectiveness of a digital business model by assessing the profitability of a product unit or a single customer), as well as on the theory of restrictions, have been shown. The peculiarities of settings of problems on monitoring the process of attracting customers to the electronic resource of a company, and their support up to conclusion of commercial transaction (product sale) have been revealed. A scenarios matrix for promoting information about a product, a brand, or a service using various communication channels has been compiled.Among various strategies of a sales funnel management the following three main strategies have been highlighted: the strategy of a proportional expansion (when increasing a traffic at the entrance of a funnel, which gives a large conversion, the funnel expands at all next stages, and the output result is increased); the strategy of stretching (increasing of a conversion at each level results in the output increasing), and the strategy of a key level (this strategy demands to determine the level of the funnel, which limits the entire system, and to apply efforts to improve conversion indicators at this special level). A methodology for constructing and analyzing the product funnel using unit-economy metrics has been adduced. The peculiarities of development of strategies for sales funnel using the critical-chain method (Critical Chain Management, CPM) and method of Theory of Constraints (TOC) have been highlighted, when the company’s results depend on the interacting elements of the system, that create the constraints. A method of searching bottlenecks in the sales funnel has been proposed, which consists in a consistent assessment of the impact on the profits of each of its five basic metrics, for each of which there are special development tools, allowing one to find points of rapid profit growth. Scenario analysis of sales funnel using unit metrics has been сarried out

On the stability of periodic points of the three-dimensional diffeomorphisms

Теория устойчивости и теория управления движение