CONSUMER VALUATION OF GENETICALLY MODIFIED FOODS AND THE EFFECT OF INFORMATION BIAS

Bid prices were elicited for standard-label cookies, muffins, and potato chips and those identified as not including genetically modified (GM) ingredients using an experimental auction. Including a statement that the product did not include GM ingredients increased bids over those offered for standard-label products. Providing negative-biased information about the impact of GM crops on the environment increased the risk participants associated with GM foods, and positive-biased information decreased perceived risk. Overall, providing impact information, whether positive- or negative-biased, increased bids for products presumed GM. The influence of information bias on bids varied among selected participant groups, supporting the presence of uniquely responsive market segments.biotechnology, environment, experimental auction, genetically modified, information, willingness-to-pay, Food Consumption/Nutrition/Food Safety, Research and Development/Tech Change/Emerging Technologies,

San Giovanni Laterano Studio Project, Syracuse University School of Architecture Florence Program (1983)

This publication is the result of one semester\u27s design work from the Syracuse University Florence Program. Our purpose in compiling this material is two-fold; in presenting this work as an example of the design activity that occurs at the Florence Center, we intend to reveal the unique opportunity that this Program offers to students from the United States. In addition, we are using this vehicle to address the in­tellectual context within which our students worked during their design process. Giuseppe Vallifuoco and Sergio Petrini (Roman architects and our Visiting Critics) presented a specific bias toward the produc­tion of architecture, and we feel that an explication of their concerns can contribute to an understanding of current architectural activity in Italy

CONSUMER VALUATION OF GENETICALLY MODIFIED FOODS AND THE EFFECT OF INFORMATION BIAS

Bid prices were elicited for standard-label cookies, muffins, and potato chips and those identified as not including genetically modified (GM) ingredients using an experimental auction. Including a statement that the product did not include GM ingredients increased bids over those offered for standard-label products. Providing negative-biased information about the impact of GM crops on the environment increased the risk participants associated with GM foods, and positive-biased information decreased perceived risk. Overall, providing impact information, whether positive- or negative-biased, increased bids for products presumed GM. The influence of information bias on bids varied among selected participant groups, supporting the presence of uniquely responsive market segments