Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations

Focuses on identifying the major need dimensions and concerns of the elderly in choosing a Medicare-Health Maintenance Organization (HMO) over the traditional fee-for-service Medicare system. Rapid growth of the elderly; Focus of study; Research design; Discriminating factors; Conclusions. By V. Kanti Prasad and Rajshekhar G. Javalg

Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations

Focuses on identifying the major need dimensions and concerns of the elderly in choosing a Medicare-Health Maintenance Organization (HMO) over the traditional fee-for-service Medicare system. Rapid growth of the elderly; Focus of study; Research design; Discriminating factors; Conclusions. By V. Kanti Prasad and Rajshekhar G. Javalg

Examining the Age—Performance Relationship for Entrepreneurs: Does the Innovativeness of a Venture Make a Difference?

Whether older or younger entrepreneurs may be better positioned to achieve performance outcomes for their ventures is a much debated question. Here, we draw on Galenson’s theory of creativity to propose a contingency perspective for understanding the relationship between entrepreneur age and venture performance, suggesting that a venture’s level of innovativeness plays a moderating role. Results from a representative sample of 1,182 nascent entrepreneurs revealed mixed support for our hypotheses. While a negative relationship was found between entrepreneur age and performance for those developing “innovative” ventures, no relationship was found between entrepreneur age and performance for those developing “imitative” ventures

Antecedents Of Taiwan Chinese Consumers\u27 Purchase Intentions Toward U.S. - and Japanese-Made Household Appliances

The purpose of this article is to understand the factors influencing Taiwan\u27s Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer nationalism and, hence, are important antecedents in explaining the purchase intentions toward foreign-made goods by Taiwan Chinese consumers. With the growing importance of the Chinese domestic market, this study provides international marketing managers with practical implications in important areas such as market segmentation, branding strategy, and market research and practices in the Chinese consumer market

Antecedents Of Taiwan Chinese Consumers\u27 Purchase Intentions Toward U.S. - and Japanese-Made Household Appliances

The purpose of this article is to understand the factors influencing Taiwan\u27s Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer nationalism and, hence, are important antecedents in explaining the purchase intentions toward foreign-made goods by Taiwan Chinese consumers. With the growing importance of the Chinese domestic market, this study provides international marketing managers with practical implications in important areas such as market segmentation, branding strategy, and market research and practices in the Chinese consumer market