DIGITAL MARKETING: CONSUMER BEHAVIOR

Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact

Role of MNCs in changing preferences for food consumption in Russia under import substitution

The paper analyses the changes in the food market in terms of supply and demand in the context of import substitution and a decrease in the purchasing power of the population. It explores the reasons behind a rise in food prices, studies consumer preferences and criteria for choosing food products, and reveals the distinguishing features of Russian consumers’ behavior in the food market under the conditions of the import substitution policy. The article shows that, in general, multinational companies engaged in the food industry have managed to successfully integrate into the import substitution policy in the context of post-crisis development.peer-reviewe

A study of the

Aims.We provide observational material to study the magnetic field variability of the classical β Ce

Marketing technologies for the development of digital products in the automotive industry

The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the transport sector are no exception. New trends and a more personal approach to the consumer, digital products and services require a rethink of marketing activities in the automotive industry. Automakers are entering into partnerships with technology companies to increase customer loyalty and expand their list of familiar scenarios and ways of using transport.A mobility  ecosystem  is being  formed  all  over  the  world. And  this  ecosystem  is more  than  just  “Automotive  Industry  2.0”. To become a leader in the new landscape, you will need to fight with a large number of new players, many of whom do not have the traditional automotive experience and integration of various capabilities. It will be important for traditional automakers and suppliers, as well as new entrants, to adopt an ecosystem mindset.As digital technologies change the traditional boundaries of the industry, many are betting that the automotive ecosystem will be one of the first to develop. But what this will look like in practice, and when a drastic shift in competition will actually, occur can only be cautiously predicted so far