141 research outputs found

    Resource commitment in destination management: The case of Abingdon, Virginia

    Get PDF
    In this paper, the concepts of economic cycles and tourism area life cycle (Butler, 1980, 2004) are combined to study the impact of institutional support for a destination management, development and rejuvenation strategy. Using case-based qualitative methodology and focus group interviews with key informants like town development officials, tourism directors and other salient supply side stakeholders, like recreation products providers and local theater representatives, the effect of cooperation among local institutions is examined for Abingdon, a small historic town located in the southwestern part of the state of Virginia, USA. In addition, secondary sources like documents related to comprehensive planning are studied to understand demand and supply side systems and future competitive advantage investment and resource commitment for town and tourism development. Findings indicate that collaborative and concerted efforts among local institutions can mitigate some of the effects of economic downturn cycles. Implications of cooperation and coordination efforts by development agencies are discussed and suggestions for tourism development in small towns are offered

    The Role of Theme Parks in Tourism

    Get PDF
    Although the theme park has been a major tourism destination in the United States, little research has been done in this industry. The growing economic significance and competition of the theme park industry ensure that the study of theme parks will emerge as a more popular research topic in the years to come. The authors review related articles and identify potential research topics in the theme park industry

    Reflections of the Mature Market and What It Says to the Travel Industry

    Get PDF
    This article explores the trend of privatization among public, quasi-public, and private institutions. The primary factor that must be resolved is whether a cooperative or a competitive approach is used. Morgan\u27s model of privatization, with greater utilization of the private non-profit sector, coupled with voluntary involvement of dedicated individuals, seems to hold the most promise

    An Application of Importance-performance Analysis to a Ski Resort: A Case Study in North Carolina

    Get PDF
    Skiing is one of the most popular winter outdoor recreation activities in the United States. The objective of this case study is to identify and evaluate the attributes (features and services) of a ski resort. By identifying which attributes and services the ski market considers important together with how well the ski area provides these attributes and services, ski area promoters can determine what the appropriate marketing message and management strategy should be. The procedure used is known as Importance-Performance Analysis. Basically, this procedure involves asking skiers to rate the importance and performance of identified ski resort attributes. Results are then graphically displayed on a two-dimensional action grid that delineates weaknesses and strengths of the ski area in question. Several marketing and management implications are discussed

    Resort Motivations for Different Family Life Cycle Stages

    Get PDF
    Motivational differences for resort vacation travel among family life cycle stages have not been addressed in travel research. However, from a marketing standpoint, segmenting the resort market into family life cycle groups can be reasonably important. Linking an identified group of motivations with these stages is the purpose of this article. Descriptive analysis, factor analysis, and analysis of variance are used to evaluate the data. Twenty motivations are reduced into five motivation factors that coincide with established travel motivations or needs. The importance of family relationship, health and social, and fun and entertainment motivations does differ among respondents single or married, with or without children. The importance of relaxation and escape and novelty, education and prestige motivations does not differ across family life cycles. A target market with greatest potential is identified as married couples without children, the largest current family life cycle grouping of resort vacationers
    • …
    corecore