Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers

Nature‐based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health‐related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty generation processes. A quantitative approach with a field survey method was employed. A structural equation modeling and metric invariance test were used as data analysis technique. Our empirical result revealed that green atmospherics as NBS significantly improve the occupants' mental health value and image of the airport, and these variables contribute to their loyalty enhancement for the airport. The effect of green spaces and natural surroundings on loyalty was maximized through mental health value and image. In addition, the linkages from natural surroundings to mental health value and image were stronger in the visitor group whereas the mental health value—loyalty relation was stronger in the worker group

Opinions of traveling agencies’ managers regarding the traveling behavior of people from Braşov

The adaptation of tourism businesses to the needs of the consumers they address to by means of their offer cannot be achieved without in-depth knowledge of consumer and purchase behaviour. Acknowledgement of consumer behaviour involves identifying, anticipating and meeting consumers’ needs in a profitable manner. This article represents a qualitative survey conducted by the semi-directive in-depth interview method among travel agencies in the city of Braşov, with the purpose of revealing managers' views regarding the opinions of people in Braşov towards tourist trips. The results of the qualitative research will form the starting point in the achievement of a quantitative research among people in Braşov, with focus on their opinions, attitudes and behaviours towards travelling, in general

A Conceptual Framework of Consumers’ Pro-environmental Attitudes and Behaviours in the Tourism Context

The paper carries out an analysis of the literature that takes into account consumers’ pro-environmental attitudes and behaviours, with emphasis on the particular situation of the consumption of tourist services. The study of the bibliographic materials reveals the existence of significant differences between the consumers’ pro-environmental attitudes and behaviours at home and on vacation, as well as the increase in their preference for "green" hotels. Among the methods of studying the interrelationship between pro-environmental attitude and behaviour, the present paper describes the Theory of Planned Behaviour as the most commonly used one