Important Factors Drive to Brand Image of Superstore Retail Organization: An Empirical Study on Shwapno

Superstore retail organization is the popular in the world as well as Bangladesh. High and mid classes’ citizen in urban area are preferred for shopping any groceries products from superstore. Shwapno is the largest growing super chain shop in Bangladesh that provides all necessary commodities to the customers. This study is identified the factors which influence to the brand image and it drives to corporate image by providing perceived quality of products and services. The study has suggested top-level managers and authorities of Shwapno retail organization to consider these vital factors while enhancing brand image and leads to corporate image and aid to design the policies for retaining and satisfying their customers. Keywords: Brand Image; Shwapno; Superstore; Corporate Image; Customers Attitude DOI: 10.7176/JPID/61-02 Publication date: January 31st 202

Managing Security Requirements: Towards Better Alignment Between Information Systems And Business

Information Systems are increasingly becoming essential to the success of business organizations. They play a central role in the success of almost all components of the organization such as business decision-making, business strategy formulation, business goal modeling, managing organizational resources, structure, managing organizational data etc. However, protecting information systems and organizational resources from security threats is a critical task in the management of the business, which alternately, negatively affects the alignment process between business and information systems. Managing information security within business organizations calls for a clear understanding of the viewpoint of business and the architecture of the system that is being used in the organization. This paper presents a requirements engineering based approach to modeling and maping the issue of information security at an early stage of the system’s development life cycle in the context of alignment between business and information systems

Pattern of Various Neurosurgical Diseases and Their Surgical Management in a District Headquarter Hospital, A Study of 80 Cases

Objectives:  The objective of this study was to find out the pattern of Neurosurgical problems in a D.H.Q Hospital Kohat Road, Peshawar, which is a secondary care centre. Study Design:  Retrospective study. Materials and Methods:  This study was conducted in the D.H.Q Hospital Kohat Road, Peshawar from 15 May, 2008 to 15 Oct, 2008 with 1-3 months of follow-up. In these five months total 52 OPD days were attended in which total 1400 patients were treated. Out of these patients 80 patients were admitted for different Neuro-surgical procedures. Results:  80 patients including 50 male and 30 female were operated upon for different Neurosurgical diseases. Out of 80 admitted patients for neurosurgical procedures 39 (48.7%) were of lumbar disc herniation, 10 (12.5%) had lumbar spinal stenosis, 3 (3.75%) patients had scalp lesions, 3 (3.75%) patients had myelomeningocele, 2 (2.5%) were operated for sciatic nerve repair, 07 (8.75%) were operated for carpal tunnel syndrome CTS, 02 (2.5%) were operated for tethered cord syndrome (TCS), 02 (2.5%) were operated for infra-orbital nerve avul-sion, 06 (7.5%) patients were shunted for hydrocephalus, 1 (1.25%) had ulner-nerve release and 01 (1.25%) pati-ent was operated for craniosynostosis.  Conclusion:  Most of the Neurosurgical procedures except brain tumors don't need any sophisticated facilities, rather it is the will of neurosurgeon which counts. Most of spinal surgery, shunt for hydrocephalus, scalp lesions, craniosynostosis can be operated in the record care centre and depending upon the skill of the neurosurgeons

Existing and Expected Service Quality of Grameenphone Users in Bangladesh

Abstract. The Grameenphone (GP) is a market leader in the telecommunication industry in Bangladesh. This study investigates the existing and expected service quality of Grameenphone users in Bangladesh. The Study reveals that there are significant gap between existing and expected perceived service network, 3G, customer care, physical facilities, billing cost, information service, mobile banking and GP offers. The study concludes that customer satisfaction is a dynamic phenomenon. Maintaining desired level of customer satisfaction requires corporate proactive responsiveness in accessing, building & retaining satisfied customers for sustainable competitive advantages in the marketplace.Keywords: Service Quality, Customer Satisfaction, Existing Service Quality, Expected Service Quality, GrameenphoneÂ

An Enterprise Computer-Based Information System (CBIS) in the Context of Its Utilization and Customer Satisfaction

Information systems is the study of technology, organizations, and people. An enterprise computer-based information system (CBIS) is type of technology where people can buy and sell their items online, therefore, it is a part of the online business process. This relationship has resulted in the reengineering of the information systems’ model, the formulation of new requirements for training and education, and opening new investment windows for the development of new technologies at both the computer hardware and software application level to meet the needs of newly emerging business models. The aim of this chapter is to provide a comprehensive survey on enterprise CBISs in the context of its utilization and customer satisfaction

Existing and Expected Service Quality of Grameenphone Users in Bangladesh

. The Grameenphone (GP) is a market leader in the telecommunication industry in Bangladesh. This study investigates the existing and expected service quality of Grameenphone users in Bangladesh. The Study reveals that there are significant gap between existing and expected perceived service network, 3G, customer care, physical facilities, billing cost, information service, mobile banking and GP offers. The study concludes that customer satisfaction is a dynamic phenomenon. Maintaining desired level of customer satisfaction requires corporate proactive responsiveness in accessing, building & retaining satisfied customers for sustainable competitive advantages in the marketplace

The Outcome of Burr Hole Evacuation Without Drain for Chronic Subdural Haematoma

Objective:  To evaluate the feasibility of burr hole evacuation of Chronic subdural haematoma (CSDH) without drain in terms of functional outcome, morbidity & mortality. Place & duration of study:  Department of neurosurgery, postgraduate medical institute, Hayatabad medical complex Peshawar, from 1st  July 2007 to 30th June 2008 with 3 months follow-up. Patients & methods:  This study included 65 patients who presented in our unit with Chronic subdural haematoma (CSDH) from 1st July 2007 to 30th June 2008.  Results:  A total number of 65 patients presented to us with Chronic subdural haematoma (CSDH) in above mentioned duration with a male to female ratio of 3.2:1 (51/16). The age range was from 27 years to 81 years with a Mean age of 57.5 years. 5 (8%) patients were 40 years of age & below, 12 (18%) patients were 41-50 years of age 26 (40%) patients were 51-60 years of age 14 (22%) patients were 61-70 years of age 8 (12%) patients were 71 years of age & above-history revealed fall in 26 (40%), RTA in 9 (14%), while 28 (43%) had no history of trauma.  Conclusion:  Single & double burr hole evacuation is a safe & effective treatment for Chronic subdural haema-toma (CSDH) with low complications rate. The mortality associated with Chronic subdural haematoma (CSDH) is mainly determined by neurological status of the patient at time of presentation

Management of Lumbar Spinal Stenosis by Laminectomy Experience with 80 Patients

Objectives:  To study the clinical results and complications of patients with lumbar spinal stenosis managed surgically by single or two level laminectomy. Study design:  Retrospective study. Materials and methods:  This study was conducted in Neurosurgery Department of Lady Reading Hospital and Hayatabad Medical Complex Hospital, Peshawar from Jan, 2005 to December, 2007 with 06 months follow up. Total number of patients were 80. Data was collected with the help of performa containing name, age, sex of patients along-with signs symptoms, investigations, complications and follow up findings. Patients of both gender operated for the first time for lumbar spinal stenosis were included in the study Patients below 50 years, patients with spinal stenosis of more then 2 level, patients with spondylolisthesis and patients above 75 years were excluded from the study. Results:  Out of 80 patients 46 (57.5%) were male and 34 (42.5%) were female. 49 patients had single level laminectomy and 31 patients with two level laminectomies. 85% patients showed clinical improvement in pain and claudication, 6 patients had dural tear during surgery, one patient had CSF leak, 3 patients had superficial wound infection and 4 patients had urinary retention. Conclusion:  Laminectomy for lumbar spinal stenosis appears to be effective procedure in which better overall outcome and improvement in claudication, lower limbs pain and low backache can be achieved, improving health related quality of life

Surgical Outcome of Lumbar Disc Surgery in 250 Patients

Objectives:  To study the outcome of patients with Lumbar Disc Herniation managed surgically by fenestration discectomy and laminectomy. Study design:  Retrospective study. Materials and Methods:  This study was conducted in Neurosurgery Department, Hayatabad Medical Complex, Peshawar from Jan, 2006 to December, 2007 with 6 months follow up. Total numbers of patients were 250. Data was collected with the help of performa containing name, age, sex of patient along-with signs and symptoms, investigation, complications and follow up findings. Results:   We included patients of both gender with age ranging from 18 to 60 years with mean age 39 years including 147 (58.8%) male and 103 (41.2%) female ratio 1.42:1, 250 patients were operated upon for Lumbar Disc Herniation. 06 (2.4%) patients had superficial wound infection, 06 (2.4%)had dural tear with 2 (0.8%) postop CSF leak, 04 (1.6%) patients suffered discitis and 14 (5.6%) patients had reherniation of discs at same operative level. Patients with recurrent disc herniation, Disc herniation with spondylolisthesis, patients below 18 years and above 60 years and patient with Disc Prolapse above L3-4 were excluded from the study. Conclusion:  Lumbar disc surgery is safe and effective procedure in good and experienced surgical hands by which pain and neurological deficit of patients can be reduced and prevented giving them good quality of life. Proper patient selection is imperative in achieving successful outcome. By strict selection criteria we can reduce the complications of this procedure. Key words:  Lumbar Disc Herniation, Discectomy, Laminectomy