Urban quality of life in Istanbul: Priorities and segmentation

The purpose of this paper is to model the desires, expectations and priorities of the inhabitants of Istanbul, a city with a population of about 15 milion, from a multidimensional perspective. In this way, effective allocation of the city's resources can be achieved to improve the quality of life for such a large number of people, which is the primary concern of the local authorities as well as the urban planners. A survey is conducted in Istanbul so that the priorities of the inhabitants are revealed and the city where they would like to live is portrayed. The data obtained are used as input for hierarchical conjoint analysis, a decompositional multivariate data analysis technique frequently used in marketing. The survey is primarily based on the evaluation os hypothetical , orthogonally-designed city profiles for four different constructs and a bridging construcy on a 0-10 rating scale. The relative importance of the constructs and thier attributes are estimated at both the individual and the aggregate level. A segmentation is made on the demographic and social characteristics of the respondents to reflect different classes. The research is an interdisciplinary group work acting as a bridge between urban planning and multiattribute decision mak?ing, thus judgments of experts from different disciplines are used in every stage of the study.

Penalty and reward contracts between a manufacturer and its logistics service provider

Contracts are used to coordinate disparate but interdependent members of the supply chain. Conflicting objectives of these members and lack of coordination among the members lead to inefficiencies in matching supply with demand. This study reviews different types of contracts and proposes a methodology to be used by companies for analyzing coordinating contracts with their business partners. Efficiency of the contract is determined by comparing the performance of independent companies under the contract to the supply chain performance under the central decision maker assumption. We propose a penalty and reward contract between a manufacturer and its logistics service provider that distributes the manufacturer’s products on its retail network. The proposed contract analysis methodology is empirically tested with transportation data of a consumer durable goods company (CDG) and its logistics service provider (LSP). The results of this case study suggest a penalty and reward contract between the CDG and its LSP that improves not only the individual firm’s objective functions but also the supply chain costs. Compared to the existing situation, the coordination efficiency of the penalty and reward contract is 96.1 %, proving that optimizing contract parameters improves coordination and leads to higher efficiencies

Urban quality of life in Istanbul: Priorities and segmentation

The purpose of this paper is to model the desires, expectations and priorities of the inhabitants of Istanbul, a city with a population of about 15 milion, from a multidimensional perspective. In this way, effective allocation of the city's resources can be achieved to improve the quality of life for such a large number of people, which is the primary concern of the local authorities as well as the urban planners. A survey is conducted in Istanbul so that the priorities of the inhabitants are revealed and the city where they would like to live is portrayed. The data obtained are used as input for hierarchical conjoint analysis, a decompositional multivariate data analysis technique frequently used in marketing. The survey is primarily based on the evaluation os hypothetical , orthogonally-designed city profiles for four different constructs and a bridging construcy on a 0-10 rating scale. The relative importance of the constructs and thier attributes are estimated at both the individual and the aggregate level. A segmentation is made on the demographic and social characteristics of the respondents to reflect different classes. The research is an interdisciplinary group work acting as a bridge between urban planning and multiattribute decision mak?ing, thus judgments of experts from different disciplines are used in every stage of the study

Are road transportation investments in line with demand projections? A gravity-based analysis for Turkey

This is the post-print version of the article which has been published and is available at the link below.In this research, an integrated gravity-based model was built, and a scenario analysis was conducted to project the demand levels for routes related to the highway projects suggested in TINA-Turkey. The gravity-based model was used to perform a disaggregated analysis to estimate the demand levels that will occur on the routes which are planned to be improved in specific regions of Turkey from now until 2020. During the scenario development phase for these gravity-based models, the growth rate of Turkey's GDP, as estimated by the World Bank from now until 2017, was used as the baseline scenario. Besides, it is assumed that the gross value added (GVA) of the origin and destination regions of the selected routes will show a pattern similar to GDP growth rates. Based on the estimated GDP values, and the projected GVA growth rates, the demand for each selected route was projected and found that the demand level for some of these road projects is expected to be very low, and hence additional measures would be needed to make these investments worthwhile

International competitiveness power and human development of countries

Human development should be the ultimate objective of human activity and its aim should be healthier, longer, and fuller lives. It is expected that if the competitiveness of a country is suitably managed, human welfare will be enhanced as a consequence. The research described here seeks to explore the relationship between the competitiveness of a country and its use for human development. For this purpose, 45 countries were evaluated using data envelopment analysis, where the global competitiveness indicators are taken as input variables and the human development index indicators as output variables. A detailed analysis is also conducted for the emerging economies

A decision support methodology to enhance the competitiveness of the Turkish automotive industry

This is the post-print (final draft post-refereeing) version of the article. Copyright @ 2013 Elsevier B.V. All rights reserved.Three levels of competitiveness affect the success of business enterprises in a globally competitive environment: the competitiveness of the company, the competitiveness of the industry in which the company operates and the competitiveness of the country where the business is located. This study analyses the competitiveness of the automotive industry in association with the national competitiveness perspective using a methodology based on Bayesian Causal Networks. First, we structure the competitiveness problem of the automotive industry through a synthesis of expert knowledge in the light of the World Economic Forum’s competitiveness indicators. Second, we model the relationships among the variables identified in the problem structuring stage and analyse these relationships using a Bayesian Causal Network. Third, we develop policy suggestions under various scenarios to enhance the national competitive advantages of the automotive industry. We present an analysis of the Turkish automotive industry as a case study. It is possible to generalise the policy suggestions developed for the case of Turkish automotive industry to the automotive industries in other developing countries where country and industry competitiveness levels are similar to those of Turkey

Analyzing two-way interaction between the competitiveness and logistics performance of countries

Logistics has crucial importance in national and international trade and, hence, in the development and competitiveness of a country. On the other hand, making investments in different pillars of competitiveness, such as infrastructure, higher education, etc., is expected to enhance logistics performance. In this study, this two-way interaction between the competitiveness and logistics performance of countries is investigated using a hybrid methodology. Initially, the causal directions between the competitiveness of countries and their logistics performance are established by using a Bayesian Net (BN). Subsequently, the cause-effect information gathered from the BN is taken as the input in a Partial Least Square (PLS) path model to highlight the competitiveness pillars that are more critical in contributing to countries’ logistics performance. As the last step, an importance performance map analysis (IPMA) is applied to specify the importance of the pillars that have a significant effect on logistics performance. As a result, a roadmap is provided to policymakers that specify which pillars to focus on, thus delivering a significant and immediate improvement in the logistics performance and highlighting which logistics performance indicators will lead to improvements in the competitiveness of the countries. An empirical study is conducted based on two basic indexes, as follows: (1) the Global Competitiveness Index (GCI) and its pillars are used to track the competitiveness performance, and (2) the Logistics performance Index (LPI) is used to analyze the logistics performance. According to the results, the most important GCI pillars that affect the logistics performance of a country are determined to be “Business Sophistication”, “Financial Market Development”, “Infrastructure” and “Good Market Efficiency” and “Higher Education and Training”. On the other hand, the improvement in the logistics performance index, in its turn, will especially influence the Market Size pillar of a country

How to improve the innovation level of a country? A Bayesian net approach

This study aims to provide strategic guidelines to policy makers who are developing strategies to improve their country’s innovativeness. In this paper, we claim that innovation cannot be related only to some factors inherent in the environment of a country, nor is it a single entity to be managed without any linkages to the rest of the actors comprising the competitiveness of a country. Hence, a comprehensive study on innovation should cover the interaction between competitiveness indicators and innovation. For this purpose, the innovation performance of 148 countries is analyzed using an integrated cluster analysis and a Bayesian network framework. These countries are first clustered based on the average values of their competitiveness indicators representing 12 pillars and several sub-pillars adopted from the Global Competitiveness Reports of World Economic Forum for the 2009-2012 period. As a result, five appropriate clusters emerge: Leaders, Followers, Runners Up, Developing Ones, and Laggers. A factor analysis is then conducted to reveal the main characteristics of each cluster in terms of competitiveness indicators. Subsequently, a Bayesian network is constructed and sensitivity analyses are performed to reveal important policies for each cluster

A segmentation based analysis for measuring customer satisfaction in maritime transportation

This study was conducted to profile customers according to the level of satisfaction with the service attributes of maritime public transport provided by Seabus Service Company (SSC), the sole provider of maritime transport in Istanbul. Such analysis needs to be conducted by considering market segments in terms of maritime transportation usage and post purchase behavior. This was accomplished by conducting quantitative research through face-to-face surveys of SSC passengers. According to the results by multivariate data analysis, including factor analysis and cluster analysis, six segments are revealed in terms of customer satisfaction level with the maritime service attributes. Moreover, there are significant differences among the segments in terms of usage frequency (travel frequency in this study), age and education level. Different strategies for different customer segments within the maritime passenger market to increase customer usage and satisfaction of maritime transportation in Istanbul are suggested from the findings. Thus, this paper provides guidelines for the Turkish Maritime Authorities as to how to expand maritime transportation usage in Istanbul, which is not only the largest city and the most crucial trade center of Turkey but also has the highest share of passenger maritime transportation in the country

The basic competitiveness factors shaping the innovation performance of countries

The goal of this research is to use Bayesian Networks to discover the relations among the components of competitiveness and the innovation level of countries.For this purpose, initially the competitiveness performance of 148 countries is analyzed using an integrated cluster analysis and factor analysis framework. This facilitates the basic areas where each cluster group demonstrates a good performance and those where they need improvements relative to the othergroups in order to increase their competition level. Subsequently; a Bayesian Network is constructed using WinMine software based on competitiveness indicators drawn from WEF pillars and sub-pillars. This analysis, in its turn,investigates whether the competitiveness stage to which a country belongs has an important impact on its innovation performance and highlights, which of the basic competitiveness variables has a significant impact in shaping its innovation level