Intersection Points Between Contemporary Art and Design

New tendencies in the design of cultural spaces have been used to visualize futuristic ideas in design through contemporary art. This research aims to identify the intersection points between contemporary art and design based on a survey of students and to carry out a SWOT analysis of the latest technology implementation process for the professional training of future specialists in the design and contemporary art to establish the benefits of using the latest technology. Results. We analyzed the elements of contemporary art and principles of art and design in modern art to identify points of intersection between contemporary art and design. As a result of the study, it was found that the use of the latest technology benefits both students and teachers; contributes to the development of practical skills of future professionals in the field of contemporary art and design based on the use of the latest technology; development of the ability to use the latest technology in contemporary art and design; development of algorithmic style and culture of thinking of students

Creative Resistance to Russian Aggression as a Socially Responsible Initiative of Graphic Designers of Ukraine

The purpose of the article is to highlight the results of the half-year activity of the Department of Graphic Design of KNUKiM (KNUC&A) in the informational struggle against Russian aggression. The experience of creative resistance as a creative mission of students and teachers of the department in the period from February 24 to August 24, 2022, is analyzed from the standpoint of the concept of the “socially responsible initiative” of a graphic designer introduced by the author of the article. The purpose is also to compile pedagogical activities for the training of socially responsible graphic design professionals. Research methods. The empirical method, method of analysis, and synthesis were used. Numerous scholarly and journalistic materials on the social responsibility of the graphic designer were analysed. In addition, the methodological basis for the article was the review and systematisation of empirical material regarding the results of the activities carried out. Scientific novelty. Based on consideration of the “social responsibility” concepts from the management sphere and “initiative” from the pedagogy sphere in the context of a modern graphic designer activity, a new notion of “socially responsible initiative” is introduced. It is interpreted as one of the signifiers of professionalism. The author shows that the vectors of realization of the socially responsible initiative directly depend on the state of the society where the designer practices. On the example of the activities of the Graphic Design Department of KNUKiM, the manifestation of this professional characteristic in the conditions of full-scale Russian aggression in Ukraine is reflected. Coverage of collective creative activity of teachers and students is shown in the context of a pedagogical experiment that passed the self-organization stage and the organizational stage. Conclusions. Modern visual communication is an area of constant interaction between different social groups of society, which graphic designers provide with their projects. The Department of Graphic Design of KNUKiM once again showed its creativity and progressiveness in the process of training design professionals. The team, made up of teachers and students, has made and continues to make a powerful contribution to the information front in Ukraine during the active phase of Russia’s war in Ukraine: more than 200 exhibition posters have been designed, and participation in international projects has been accepted, around 30 exhibitions have been organised and held in Ukraine and abroad. At the level of professional design communities, we organise landmark exhibitions in which the created works not only present a sharp reaction to the present but also model the future with their verbal and non-verbal codes

Systematic Approach and Ukrainian Identity in the Design-system of Book Edition Marketing Communication

<p><strong>The purpose of the article </strong>is to identify the main approaches to promoting book products on the market, to determine the principles of a publishing project design system based on this and to apply them to the publication Graphic Design with a Ukrainian Face. <strong>Research methods. </strong>The empirical method, the method of analysis and synthesis were used. Scientific and journalistic sources devoted to book promotion and the place of design in marketing communication were studied; the design of implemented projects was analyzed in the context of the article’s topic. In addition, the study included a qualitative survey of the project’s target audience and interviewing. <strong>Scientific novelty. </strong>The article is the first to present a scientifically and empirically grounded development of a book promotion design system based on theoretical recommendations, target audience research, and interviews. It is proved that the book cover is not an independent isolated project. It is designed as part of a design system that provides for the possibility of advertising the book in the future. The project approach to promotional products as a sign system, which is a set of visual codes for reading by representatives of the target audience, has been improved. The implementation of the principle of seriality in the project and the creation of graphic design with Ukrainian identity were further developed. <strong>Conclusions</strong>. Given the statistics of Ukrainians’ interest in books as a product of consumption, the process of writing a Ukrainian book and publishing it remains relevant, and in the context of russia’s full-scale invasion in Ukraine, it even acquires special public and social significance. At the same time, the system of marketing communication measures to promote new publications on the market is being updated and improved. Among the most relevant today are representation on the website and social networks, online and offline thematic meetings related to the content of books, book presentations and various interactive events with readers. The system of measures to promote a particular book as an intellectual product should be consistent with and even subordinate to the marketing strategies developed by the publishing house where the book is published. A systematic approach to design plays an important role in communication. The design system, which includes both the cover and the communication support, should provide for advertising (uniqueness, expressiveness, effectiveness) and the possibility of varying the elements.</p><p><a href="http://demiurge.knukim.edu.ua/article/view/292143">http://demiurge.knukim.edu.ua/article/view/292143</a></p&gt