Analisis Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah (UMKM) Pada Era Digital di Kota Bandung

The emergence of technology and high business competition makes Small Medium Sized (SMEs) have a strong and clear marketing strategy to compete with their competitors. The aim of this research to analyze the marketing strategy implementation in SMEs to compete in digital era. Research method of this research conduct with qualitative approach by using structured interview with the owners or top level management of SMEs with numbers of sample are 31 respondents. Result of this research showed that culinary, fashion, and tour and travel industries implement the added value and differentiation strategy for their products and services, they also give competitive price strategy. Different for trading industry, they tend to use the pricing strategy to compete in market and select the niche market to develop their target market. Technology implementation also well-used by culinary, fashion, and tour and travel industries through website and social media to engaged and communicate with their customers and audience

The ChatGPT Impact on Education: A Comprehensive Bibliometric Review

This bibliometric study involves 241 articles about ChatGPT within education, revealing a robust study field with an extraordinary annual growth rate of 23,900% and a high level of international collaboration (18.67%). The results also show that leading countries contribute distinct insights. Five unique study clusters emerged from co-occurrence analysis, concentrating on the development, role, and practical impact of ChatGPT. The multidisciplinary scope of the research highlights ChatGPT’s broad applicability from transformations to ethical dilemmas. Sentiment analysis also showed that teaching is essential, especially in higher education and medicine. The limitations of this study are concentrated on specific databases. Future research suggests adding more databases, the ethical, and pedagogical implications

Assessing Critical Thinking Skills and Creativity Skills of Higher Education Students by Using ASSURE Models

This study aims to assess the students critical thinking skills and creative thinking skills progress by using the ASSURE learning model to implement problem-based learning for second-grade college students. The method of this study is an action research model that identifies the learning process activities start from planning, acting, observing, and reflecting process. This study supports the previous research that ASSURE Models can increase critical and creative thinking skills. Results showed that 53% of critical thinking skills students in the category had satisfactory and outstanding results. For creative thinking, 46% of students in the category had satisfactory and outstanding results

MEKARSARI BERTANI APPLICATION BASED ON WEBSITE FOR AGRICULTURAL DATA COLLECTION IN MEKARSARI VILLAGE

Mekarsari Village is one of the villages located in Cimaung District, Bandung Regency. This village already has plantations and quite a lot of agricultural products, especially coffee and secondary crops. The problem is, plantation processing is not easy. Farmers need expensive processing equipment, so intermediaries carry out coffee processing. Farmers only earn 1,000 rupiahs, but in fact, they can earn 10,000 rupiahs per kilogram of green coffee. Therefore, building connections between urban residents who need agricultural raw materials or farmers' plantations directly as investors is necessary. The solution given is a website-based BERTANI application to record agricultural products, farmer data used for farming. The method of making a website with a waterfall is still following the needs. The results from the data site can be used to pursue agricultural products and needs in urban areas to make appropriate and targeted technology applications. The activities carried out are (1) the preparation stage for making tools, (2) the implementation of application socialization, (3) application evaluation. The application results have been proven to positively impact the residents of the Mekarsari village because they can add to the data collection of village harvests. It is hoped that it can become a distributor in the future Mekarsari village and urban investors